Partner News 01/2013 #2

Meet the Newly Appointed FLTA Board of Directors

FLTA would like to welcome and introduce you to the 2013 Board of Directors.


Top left to right: Dave Bunnell, Debbie Meritsky, Joe Gober, Mary Alice May, Cindy Kimble, Gene Pierce.

Bottom row left to right: Barb Kolonoski, Carolyn Guyer, Sarah Wiles, Susan Dove, Bonnie Hayes

Missing from photo: Sheila Thomas, Sam Kryger, Eva Mae Musgrave, Hillary Ford, Tim Joseph, Morgen McLaughlin


Susan Dove – Chair, Skaneateles Chamber of Commerce

Debbie Meritsky – Vice Chair, Black Sheep Inn

Sarah Wiles – Secretary, MidLakes Navigation

Gene Pierce – Treasurer, Glenora Wine Cellars

Joe Gober – Past Chair, Americana Vineyards

Hillary Ford – Seward House

Sheila Thomasm – Holiday Inn Elmira

Sam Kryger – Hope Lake Lodge

Mary Alice May – Beachcomber of Conesus Lake

Dave Bunnell – Annie Walker’s LLC

Carolyn GuyerWatkins Glen Harbor Hotel

Eva Mae Musgrave – The Edge of Thyme Inn

Bonnie Hays – Historic Palmyra

Barb Kolonoski – Hilton Garden Inn Horseheads

Tim Joseph – Finger Lakes State Parks

Morgen McLaughlin – Ex-Officio, Finger Lakes Wine Country

Cindy Kimble -- FLTA President 

2013 Starts off with a Public Relations Bang

Success for the Finger Lakes is never bad news, right?! FLTA has seen some great media relations success over the past few weeks with large media outlets highlighting the Finger Lakes region. Pittsburgh Tribune writer Chris Ramirez reached out to FLTA for regional photography on a Finger Lakes focused article. Partners such as The Corning Museum of Glass, New York Wine and Culinary Center, Greek Peak Mountain Resort, and the Harriet Tubman home were all included in the article with additional partners featured as images. To read this article in its entirety from the Pittsburgh Tribune’s website please visit:


For those that live in the Finger Lakes, we know that exploring the 9,000 square mile region that is our backyard can take hours and sometimes days even, right? just this month voted the Finger Lakes region as one of 2013’s Best Four Day Vacations. One day or four, we completely agree with that a visit to the Finger Lakes makes for a guaranteed great vacation. To read this piece for yourself, visit: 



Everyone’s Looking for a Deal - Submit Your Information!

Now a days everyone is looking for a reason to save a little cash whether you’re a traveler or a business owner. With the addition of our Partner Plus program, you can receive great marketing exposure with the addition of 3 additional photos (4 total) to your partner listing on and feature a coupon all year long on our Coupons Page. This coupon can be changed whenever you wish with simple notification to FLTA. We encourage our participating Partner Plus businesses to submit their information to get the maximum exposure for the 2013 year. We don’t shut down in the winter, right? Get your coupon and photos listed today! Not sure if you’re participating in the Partner Plus program or have additional questions? Contact Marketing Coordinator Jessica Robideau at or 315-536-7488 x14 and she will be more than happy to help!  



Breaking New Ground – Mobile Advertising

In 2010 FLTA launched its first ever mobile website for The FLTA office has seen a HUGE upswing in the number of website visitors accessing information from a mobile device. Maybe it’s because we’re always on the go or we just have too much going on to break us away from our phones; this mobile platform is trending and shows no signs of slowing anytime in the near future. Taking this into consideration, FLTA is looking to harness this potential and thanks to IT Administrator Jack Carlson, FLTA is ready to launch the feature of banner advertisements on the mobile version of Banner advertisements can be placed on any page within the mobile site. To discuss this opportunity further please contact Jessica Robideau or Mark Illig at or or by phone at 315-536-7488.  



Thruway Information Centers

Millions of people drive on the NYS Thruway and Interstate 86 each year. The Finger Lakes Tourism Alliance’s brochure distribution programs are uniquely positioned to reach these potential customers. There are information centers at Warners (between exits 39 and 40 West on the Thruway), Pembroke (between 48 and 48A East on the Thruway) and Chautauqua Welcome Centers (located I-86 East). These info centers are a tremendous opportunity to showcase your business to those already on the road, or give them inspiration for their next trip. Pembroke and Warner's stops saw roughly 50,000 visitors stop in looking for information. 129,000 pieces of partner information were distributed throughout the year. Distribution numbers for each business' brochure are tracked to ensure as a partner, you know exactly how many people are picking up your information. For more information on this program or to sign up, call the FLTA office at 315-536-7488 or contact sales director Mark Illig at



Looking to Target the Group Travel Market?

The group travel market seems to continue to grow year over year. FLTA is increasing its exposure at group travel conventions in 2013 and looking to bring even more groups and visitors to the Finger Lakes region. Get your business materials in front of key decisions makers within the group travel market by becoming a brochure sponsor at one of FLTA's upcoming trade shows. In the coming months Jessica will attend the Heartland Travel Showcase in Toledo Ohio and the Pennsylvania Bus Assocation Marketplace in Harrisburg Pennsylvania. Jessica will meet with group leaders and motorcoach operators and as a follow up will send a Finger Lakes travel guide, Group Tour Planner and specific business information to each operator and group leader she met with. As a brochure sponsor, your business materials will go into each one of these follow up packets and reach the hands of these key decision makers. Promote growth in numbers and contact Jessica for more information to get involved,



Reach Half a MILLION Unique Website Visitors as a Featured Partner of the Month on

Finger Lakes visitors are always looking for what’s fresh and fun in the Finger Lakes. Seeing the demand from visitors to get quick easy ideas, FLTA launched the Featured Partner of the Month program in early 2012. The Featured Partner of the Month program is great marketing exposure for your business with results you can measure! When your business is featured as a partner of the month on you can select the page that you wish to appear on, based on availability. You will receive a photo to represent your business, a link to your business website, and a brief 50 word write up to your specifications. This feature will look something like below.

To select a page before it sells out and get your business featured today, please contact Mark Illig at or call 315-536-7488 x18.   


Featured Partner placement


Advertising Space Available on the Homepage of

What’s the first thing you notice when on the homepage of any website? Could it be the large banner ad image that draws your eye to the smack dab top middle of the page? This banner ad placement has recently opened up and become available on the homepage of Reach half a million interested eyeballs that are looking to travel to the Finger Lakes or get more regional information. Contact Mark Illig today for pricing: 315-536-7488 x18.


News, Events, and Business Info – Don’t Forget to Log Into Your Partner Account

If you have an update to your business information, have a great event to promote, or a press release you’d like to get in front of Finger Lakes residents and visitors, make sure to log into your partner account and get posting. Every FLTA partner has a log in account that allows you to update your business information and photo at any point they wish. This partner log in area, located on the bottom right hand corner of the homepage, also allows partners to edit the text of their yearly travel guide description. New website capabilities also allow our partners to submit press releases, and events that get posted to the Latest News and Information page and Calendar of Events for regional information and events. If your business needs assistance with log in or you don’t remember your username and password to access your account, please call the FLTA office at 315-536-7488 and staff will gladly jump in and help!



Coming Soon the 2013 Finger Lakes Regional Travel Guide

As many of you well know December is a busy month in the FLTA office with preparations and development of the yearly Finger Lakes travel guide. The 2013 guide has been delivered to the printer and will be available in the coming weeks. If your business is in need of guides to distribute to your guests, please feel free to stop by the FLTA office located at 309 Lake Street, Penn Yan and pick up cases for your business. There are 30 guides in a case and we would love to have you distribute them for visitors’ reference. Looking forward to seeing you in the office to pick up guides after the 1st of February! Don’t forget about our annual literature exchange where you can meet and greet with hundreds of fellow FLTA partners and distribute your brochures. The 2013 Literature Exchange will take place on May 15th so mark your calendars early! Stay tuned for more details to come soon.



Congratulations to the Radisson Hotel Corning

Hotline The Americas has recognized 30 Carlson Rezidor Hotel employees for their combined 600 years of service in the December 2012 issue. Twenty one of these employees are from the Radisson Hotel Corning, 20 or more years. Four employees at the Radisson in Corning have worked there more than 30 years. A congratulations to the Radisson for their efforts and impressive employee retention rates. The employees at the hotel must have good things to say about their employer with their contintued years of service. From all of us at FLTA and our partners as a whole, we would like to exend a big congratulations to the Radisson Hotel Corning and their staff. Keep up the great work! To read the full article please visit and for more information on the Radisson Hotel Corning please visit



Holiday Cheer Was Plentiful at FLTA’s Annual Holiday Party

Every year around the holiday season, FLTA hosts a holiday party to thank our partners for their continued support and to spread some holiday cheer. This past year’s holiday party kept true to form with a great turnout, beautiful decoration, and plentiful spread of food to snack on thanks to board members Sarah Wiles and Debbie Meritsky and the help of a few of our partners. Thank you to all who attended making it a great party! Enjoy some photos of our beautiful board room decorated for the holiday party at the FLTA office in Penn Yan.    


2012 Board of Directors

2012 FLTA holiday party

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