Partner News 01/2015

2015 Finger Lakes Regional Travel Guide Is Hot Off the Press and Ready for You!

Layout and design are completed, our valued partners expressed their input and proofed their material ensuring an excellent quality guide, and the time is here! The newest version, the 2015 Finger Lakes regional travel guide is printed and ready for your business to pick up starting next week, January 26th for your distribution to your guests! Stop by the FLTA office next week, located at 309 Lake Street, Penn Yan to collect a quantity of travel guides for your business. There are 28 guides in a case this year so make sure you pick up an ample supply as these guides have proven that they fly off the shelves! While you're picking up guides here in the FLTA office, collect other area business brochures that you may be in need of, take a copy of the 2015-2016 Group Travel Planner, and connect with the FLTA staff about what is happening at your business! Also be sure to save the date on your calendar for Wednesday, May 20th for FLTA's Annual Literature Exchange. If you'd like to review a digital copy of the 2015 travel guide before you can make it to the FLTA office, view the digital version of the 2015 Finger Lakes regional travel guide at this link. Questions? Don't hesitate to call the FLTA office at 315-536-7488.

Welcome to the Newly Appointed 2015 Board of Directors

FLTA would like to welcome and introduce you to the 2015 Board of Directors:
Ken McConnell – Chair, Barristers Bed and Breakfast
Sarah Wiles – Secretary, MidLakes Navigation
Dennis Fagan – Treasurer, Schuyler County
Heather Davidson – Inns of Aurora
Sheila Thomas – Holiday Inn Elmira
Jim Dempsey – Cortland County
Tom May – Beachcomber of Conesus Lake
Peter Arnold – Genesee Country Village & Museum
Nick Griffin – Waterloo Premium Outlets
Coleen Fabrizi – Corning's Gaffer District
Eva Mae Musgrave – The Edge of Thyme Inn
Laura Winter Falk – Experience! the Finger Lakes
Bonnie Hays – Historic Palmyra
John Socha – Showboat Motel
Fred Bonn – Finger Lakes State Parks
Sue Knapp – The Upstairs Inn at O'Susannah's
Jay Dinga – Tioga Downs Casino & Racing
Cindy Kimble -- FLTA President

If you connect with any of our newly appointed Board members, be sure to congratulate them on their new appointment and let them know your input and updates at your business as well as how FLTA could better serve you!

Looking for a Cost Affordable Way to Get in Front of 3/4 of ONE MILLION Visitors a Year?!

FingerLakes.org is growing by leaps and bounds and appears as a top listing when visitors search for the key terms 'Finger Lakes' in major search engines! Year to date in 2014, FingerLakes.org saw nearly 3/4 of a million potential visitors looking for Finger Lakes information. Those folks are actively looking at YOU – the FLTA PARTNER – for a Finger Lakes experience that includes where to stay, things to do, and sights to see while they are here! FLTA has several options at varying price points to promote your business on our award winning website. Pricing is very reasonable here in the Finger Lakes region and we have a wide variety of choices to fit your visitor's needs and budget. Contact Director of Sales Barb Kolonoski at 607-425-0134 or via email barbk@fingerlakes.org and she will be happy to help you find placement that will be the perfect fit to promote your business!

Thousands of Visitors Travel Along the Thruway Each Year, Help FLTA Staff Empower Visitation to Your Business

Every year along NYS I-90 FLTA staffs two major information centers at gateway locations just outside of Buffalo and Syracuse, and stocks these information centers with valuable Finger Lakes partner information. Once we have those Eastern and Western information centers stocked with knowledgeable staff, regional travel guides, state maps and tons of partner business brochures, we then cover the southern gateway information center along Interstate 1-86 East at Chautauqa. FLTA staff at these information centers greets visitors and speaks with them about their travel plans enticing them with Finger Lakes business information to include in their vacation route based upon their specific travel interests. Thousands of brochures are distributed every year at these hot spot travel locations and by coming on board with FLTA your business will be represented by an educated staff member who will make sure materials get in visitors hands. For pricing and more information and to get involved in Thruway Information Center participation, please contact Barb Kolonoski at 607-42-0134 or barbk@fingerlakes.org or Karen Colizzi Noonan in the FLTA office at 315-536-7488 or via email at karenn@fingerlakes.org.

Join FLTA at a Consumer Show to Connect with Thousands of Travel Oriented Consumers at Disounted Prices

Join FLTA at consumer shows where spaces are filling up quickly. Partners can join FLTA at shows where consumers are looking to gather travel ideas. FLTA attends a number of consumer shows throughout the first quarter to get in front of potential visitors during planning stages, before they visit the region. FLTA partners can participate at two levels. Your business can attend the show with FLTA and share a booth speaking with show attendees, hand out your business materials, and receive leads of show-goers. As a thank you for joining us at the show as a booth sponsor, your business will receive the contact information for those who enter to win a FLTA provided sweepstakes.

The second level of participation at shows is cost effective for smaller businesses. Brochure distribution at shows will ensure that your business materials and/or marketing promotional items will get into potential visitors hands and no cost is incurred to travel to the show. It's the best of both worlds. Pricing for each of the consumer shows is outlined below:

2015 CONSUMER ATTENDANCE SHOWS:
AAA Travel Odyssey & Vacation Expo - February 15th, Wyommissing, PA
Anticipated Attendence: Over 500 visitors
Share a Booth and Attend in Person with FLTA: $288
Send Your Brochures for Distribution: $100

NEW! New Jersey Flower and Garden Show - February 12-15th, Edison, NJ
Anticipated Attendence: Over 22,000 visitors
Share a Booth and Attend in Person with FLTA: $780
Send Your Brochures for Distribution: $300

AAA Southern New England Marketplace - March 6-8th, Foxboro, MA
Anticipated Attendence: Over 18,000
Share a Booth and Attend in Person with FLTA: $1,035
Send Your Brochures for Distribution: $220

Travel and Vacation Show - March 28-29th, Ottawa, Ontario Canada
Anticipated Attendence: Over 18,000 visitors
Share a Booth and Attend in Person with FLTA: $805
Send Your Brochures for Distribution: $210

Daytrips and Destinations - May 2nd, Plantsville, CT
Anticipated Attendence: Over 4,000 visitors
Share a Booth and Attend in Person with FLTA: $585
Send Your Brochures for Distribution: $120

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