Partner News 04/2014

Olive Bone Studios Providing FLTA Partners High Quality Video and the Development of a Video Strategy

Olive Bone Studios and FLTA are providing an innovative turn-key video solution at dramatically reduced rates to FLTA partners. Olive Bone Studios will shoot, produce, and deliver a fully-produced promotional video for each participating partner. The produced video and associated video footage will become the property of the partner once completed with FLTA retaining a copy for promotional usage. In addition to a defined set of video/still photograph deliverables, each partner will participate in a pre-shoot consultation with Olive Bone to develop a video marketing strategy for how this video will be shot, where it will be used (i.e. TV Commercial, social media promotion, YouTube video etc), brainstorm video ideas, and develop a video strategy that best fits the business' marketing needs. Space is limited for the seminar, outlined below, but you may learn more about pricing by reviewing This Link for Program Options and Definitions or Clicking Here for Client References

For more information, Olive Bone's founder Erik Hastings will provide an overview presentation of this opportunity at the FLTA Offices (309 Lake Street, Penn Yan) on Tuesday, May 13th from 9am-10:30am (RESERVATIONS REQUIRED). After the presentation, Eric Hastings and project Executive Producer Shadley Grei, will be available for one-on-one consultations for interested participating partners on a first come first serve basis. To attend the presentation, please contact the FLTA office at 315-536-7488 or email

Get In Front of an Outdoor Audience with Minimal Investment

New York State as well as the FLTA are working to showcase the wonderful  fishing opportunities are available here in the Finger Lakes region. To really promote and leverage outdoor and fishing marketing efforts state wide, FLTA has partnered with the US Outdoorsman Central to bring great exposure to FLTA partners. USOC has 34,000 loyal members regionally and nationwide. Since 2006, USOC has been promoting fishing, hunting and the great outdoors by giving away free hunting and fishing trips. USOC will have their own show on the Pursuit Channel called USOC Adventures TV which has a potential viewing audience of 40,000,000 of Dish Network and Direct TV customers, directing them to the USOC website.

You, as a participating FLTA business, will be featured on the website with a brief description of your products and services and a link to your website. This ad will open the door to a huge target market with our program.

  • USOC will feature any discounts and specials you may choose to offer to USOC members
  • The annual cost is $75.00 and this will not increase as long as you stay on board should you so select.

Why now?

USCO has partnered with FLTA to offer you this unique opportunity.  USOC will have their own TV show on the Pursuit Channel from April – June called USOC Adventures TV, a total of 39 episodes. Pursuit Channel has a potential viewing audience of 40,000,000 Dish Network and Direct TV customers. Some episodes are focused on New York fishing trips.  A new trip featuring a bass fishing expedition in the Finger Lakes will be promoted nationally on 320 commercials between May – June. The trip will lead up to the Bassmaster Elite Event.

During all these episodes, USCO will be directing viewers to our website. The draw is the free trips and gear USCO offers all year to members. By positioning your business on our website, these viewers and members will learn quickly what you and the Finger Lakes have to offer. They are planning their trips right now and need snapshots of your area, USCO opens that door.  The outdoorsman community loves to travel and USCO will point them here to the Finger Lakes region.  USCO and FLTA invite you to come on board!

This basic package will include: 

Placement in your business category for the Finger Lakes Region. Only the businesses participating in this introductory offer will be presented on our website.

  • A picture, Logo, or Business Card
  • Contact Information: Includes address, linked email and web address
  • A Show Map feature posted with ad that instantly shows members exactly where you are located. Instant information is key and provided all in one spot.

P.S. TV Show Sponsor slots are available for billboard banner ads and 30 second commercials, with 39 episodes available. If you are interested in this additional national advertising opportunity, please call Dan at (315) 695-2383. Or by email:

2014 Literature Exchange Sign Up

The 2014 Literature Exchange is swiftly approaching. Be sure to sign up today to let FLTA know you'll be attending and to include your business in the check list of attendees that is distributed to every partner in attendance at the Exchange.

'Need to Know' Details:
Finger Lakes Brochure Exchange

Where: Waterloo Premium Outlets (parking lot, held rain or shine)
When: Wednesday, May 21st from 10 AM to 12 PM
Why: To allow partners to pick up their copy of the 2013 Finger Lakes regional travel guide, gather to exchange their organization’s literature, and meet tourism industry peers.

Cost: NO ADDITIONAL COST for FLTA partners (included in partnership fee) $100 for non-FLTA partners, email for this opportunity as all are welcome

CLICK HERE OR BELOW TO DOWNLOAD THE SIGN UP FORM, which can be faxed to the office (315-536-1237) before Friday, May 16th

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