Partner News 04/2015

Time is Closing In..Get Involved in the BRAND NEW Map and Mini Guide

FLTA partners spoke and we have heard! Back by popular demand and being published soon is the FLTA map and mini guide. This tri-fold, rack card sized fold out road map has been a staple of FLTA's value added offerings for years. The map and mini guide, inclusive of partner contact information, took a couple year's hiatus and the demand for this piece is higher than ever! The map and mini guide is a great Finger Lakes regional road map on one side and on the flip side, every single one of FLTA's partners are listed with a business name and phone number. This featured listing on the map comes to FLTA partners as an inclusive benefit of partnership. No additional investment is required for a basic listing in 75,000 of these printed map and mini guides as a thank you for your support! If you would like some additional exposure through a bolded listing, to make your business stand out on the page, or have an interest in representing your business in the ONE BLOCK AD LEFT, please contact Barb Kolonoski at 607-425-0134 or via email at

SAVE THE DATE & RSVP -- Finger Lakes Tourism Alliance Literature Exchange, NO COST TO ATTEND for FLTA Partners!

WHAT: FLTA Literature & Brochure Exchange

WHERE: Waterloo Premium Outlets (parking lot, held rain or shine)

WHEN: May 20th, 2015 -- Plan for a 9:30 arrival with a prompt start and event participation from 10 AM-12 PM

WHY PARTICIPATE? FLTA Partners can pick up quantities of the 2015 Finger Lakes regional travel guide, gather to exchange their organization's literature, and meet/network with tourism industry peers.

COST: No additional cost for FLTA partners (included in partnership fee), $100 for NON-FLTA partners, but those invited to join by an FLTA partner, this is a great networking opportunity! Feel free to invite your friends at other local businesses to get them involved.
Don't miss this great opportunity to make connections with others in the Finger Lakes and help build local referrals! Please email to RSVP, or click here to download the sign up form, which can be faxed to the office (315-536-1237) by Friday, May 15th

Looking for Partner Feedback for the 2016 Finger Lakes Marketing Plan

It's that time of year when FLTA is looking to plan all kinds of exciting happenings and opportunities for 2016 within the organization as well as to bring forward for partner involvement. This is the time of year that the marketing committee works with FLTA's Jessica Robideau to brainstorm different ideas for consideration for FLTA's Annual Marketing Plan. If there's an opportunity, program, or effort that you would like to see consideredfor inclusion in the 2016 Finger Lakes Marketing Plan, please feel free to email your ideas to Jessica at Your input is appreciated and helps to guide FLTA's marketing efforts for even greater success for 2016!

Help Your SEO Rankings for Finger Lakes Placement

As a benefit to your business' website and to, be sure to add a link to from your website. By adding a link to on your website, this will help your website's SEO rankings, help visitors find you when they search 'Finger Lakes', and it helps to educate visitors to your site of what else is available for them to explore in the Finger Lakes region. If your web site is serviced by a web master, let them know you want a link to on your site. You can do it yourself by using the link and adding this link directly to text within your site. It takes just a minute and will help everyone involved! FLTA's logo is located at the bottom of this page for your website use! Help us help you in promotion of our great region. If you get stuck during the process call the office at 315-536-7488 and we're happy to see where we can help.

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