Partner News 06/2016

Finger Lakes Tourism Alliance Partners with Tipping Point Media to Create a Wide Market Impact

The Finger Lakes Tourism Alliance and Tipping Point Media  have teamed up to make a BIG splash this spring to allow partners the ability to expand their market reach into Northeastern Pennsylvania, New York City, Northern New Jersey and Washington DC! Offering FLTA Partners the ability to be a part of digital advertising, social media advertising campaigns, and billboard displays. This is an ideal way to attract those travelers still making their summer plans so make sure your business gets in front of thousands of eyes in these highly populated locations! Space is limited, so be sure to contact Marianne Rosica-Brand or VIEW THIS DOCUMENT to receive more information and sign up today for the FLTA / Tipping Point Media Cooperative Partner program.


Group Travel - How to Guarantee Your Business Gets in Front of Hundreds of Key Decision Makers in the Group Travel Industry

It's time again!! Every two years FLTA produces our Group Travel Planner, a key resource for leaders and decision makers in the group travel/tour industry. As an added benefit of your FLTA Partnership, your business can be included NO COST with a basic text listing. This publication is not a fit for all businesses, so should your business want to be included, watch for an optional survey for text listings, that will be sent out around the July 2016 timeframe to get your business's information included. 1,200 Group Travel Planners will be printed in the fall of 2016 which FLTA will distribute to key contacts in the group travel market that FLTA has developed relationships with.

If your business would like a greater presence in the 2017-2018 Group Travel Planner, contact Marianne Rosica-Brand. Email or call the FLTA office at 315-536-7488 to discuss display block ad options. As a reminder, basic text listings come to your business at no additional charge on top of your FLTA partnership, if you choose to be included, and can maximize your group tour business exposure. Invest in a display ad today to truly make an impression with key decision makers looking for new destinations or service providers for their groups!



Finger Lakes Map and Mini Guide Now Available & Early 2017 Literature & Brochure Exchange Date


THANK YOU to all the partners who attended this year's annual Literature & Brochure Exchange at Waterloo Premium Outlets. The weather was wonderful thousands of 2016 Finger Lakes Regional Travel Guides and 2016 Map and Mini Guides were distributed. This year, 75,000 Map and Mini Guides were produced in a larger format that will make wayfinding across the Finger lakes even easier! If you weren't able to attend the Literature & Brochure Exchange, FLTA travel guides and Map and Mini Guides are still available for you! To request FLTA publications for your business, contact the FLTA office at 315-536-7488 or via email at

Thank you for all of the positive feedback as well as the constructive feedback. Some suggestions were made about changing the date for the Literature & Brochure Exchange. Your feedback is important to us! The FLTA Marketing Committee did discuss partner feedback about moving the date of the Literature & Brochure Exchange. Unfortunately, for a variety of logistical reasons, the Marketing Committee determined that the 3rd Wednesday in May accommodates for the largest number of partner attendees. Mark your calendars early for the 2017 Literature & Brochure Exchange to take place Wednesday, May 17th, 2017!!


Maximize Your Partnership with FLTA and Join Us at the Next FLTA Help Desk

Learn how to be in the know! In case you haven't heard, FLTA is offering opportunities for partners to have one on one meetings with FLTA's newly promoted Communications Specialist, Dan Stokes, to determine ways to truly maximize their FLTA partnership and experience. Help Desk opportunities allow partners to explore their FLTA account capabilities, discuss Google Analytics tactics, understand cooperative opportunities and more. FLTA will be scheduling Help Desks throughout the Finger Lakes region, so be sure to be on the lookout for a Help Desk opportunity coming to your community in the near future. The next Help Desk Opportunity will take place at the FLTA Office, 309 Lake Street in Penn Yan, on June 16th from 9am through 4pm. If your business would like to schedule and appointment for this Help Desk one on one meeting, please contact FLTA Office Assistant Natalia Kivimaki at 315-536-7488 or via email at

Save the date or contact Natalia to schedule an upcoming Help Desk opportunity at a location near you:
Thursday, July 21st, 9am-4pm -- Inns of Aurora, Aurora
Thursday, October 20th, 9am-4pm -- Mid-Lakes Navigation, Skaneateles
Thursday, November 17th, 9am-4pm -- La Tourelle, Ithaca
Thursday, December 15th, 9am-4pm -- Hampton Inn Geneseo, Geneseo



Finger Lakes Featured in AAA Upcoming Itineraries

FLTA's friendly and very knowledgable AAA vendor, Dan Belliveau has been on the road throughout the past months visiting AAA offices speaking with agents about the Finger Lakes region. Dan recently provided FLTA with a list of AAA offices including multiple branches out of Pennsylvania that were offering group and solo itineraries to the Finger Lakes region for sightseeing and craft beverage experiences. AAA is offering an individual traveler experience itinerary for 'Finger Lakes Wine & Waterfalls' at the end of September. As a group itinerary Pennsylvania AAA offices are offering trips for the clients including 'Autumn in the Finger Lakes' in October, and 'Finger Lakes Wine and Ale Trail' in November.  To review any of the three AAA itineraries mentioned, please feel free to contact FLTA's Jessica Robideau at for more information and discuss opportunities for the successful and ROI proven FLTA AAAA Program.



2015 FLTA Partnership Year Survey Reminder


In an effort to continuously improve our strategies, programs and opportunities here at FLTA, we are looking for our partners feedback about the prior year's efforts from the 2015 calendar year. If you haven't done so already, this is a reminder to please take a minute and provide us with your feedback to this quick 10 question survey about last year's Finger Lakes Tourism Alliance efforts. Click the following link and you will be prompted through each of the questions for your response:

To show our appreciation and as a thank you for taking the time to fill out this survey, FLTA will be randomly selecting one partner business that completed the survey to win a FREE 2017 FLTA PARTNERSHIP! We value your input and strive to work together to make FLTA even more successful this year and in years to come.



Thanks for Continuing Down Here! The Complimentary Winner of a FREE Tile Ad IS...


Congratulations to this month's winner of a FREE tile ad placement on for the month of June, Cayuga Lake National Bank in Union Springs! Please email by end of day Monday, June 20th to redeem your June tile ad. Keep opening and reading future partner newsletters to see if you've been selected as a FREE winner!

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