Partner News 07/2014

I Love New York Invites You to a Seminar to Prepare Your Business for Chinese Business and Visitors

FLTA is working with I Love New York to bring forward educational opportunities to learn about a very quickly burgeoning market with Chinese visitors and Chinese tour operators. I Love New York will be offering China Ready Workshops and a Familiarization tour to grow awareness and offer best practices for working alongside the Chinese. Please join this workshop in the Finger Lakes region at Woodcliff Hotel & Spa, located at 199 Woodcliff Drive in Fairport on Friday, July 25th from 8am-12pm. Be aware that there are two other seminars being offered in Albany and Utica if these locations and dates better accommodate your schedule. For more information on these opportunities please visit this link or contact Danae Jones at Deadline to sign up for all seminars is Wednesday, July 16th through the previous website link or via an email to Danae Jones.

Get In Front of the Group Travel Market

The Group Travel Planner survey will be coming out via email NEXT WEEK for partner businesses to fill out for their free listing inclusion in the new edition of the Group Tour Planner. Decision makers in the group travel market are always on the lookout for new and exciting locations and businesses to visit with their groups. FLTA wants to make sure they have all the information on group friendly businesses in the Finger Lakes region at their disposal during their planning process in the fall. This listing comes to your business at no additional charge and is a benefit of your partnership with FLTA. Click the following link to take a look at the 2013-2014 edition of the Group Tour Planner and to see the style of these listings. If your business would like to place an ad in this guide that goes out to 1,500 key decision makers, contact Barb Kolonoski at or call 607-425-0134.

FLTA Publishes the 2013 Annual Year in Review

FLTA works hard to produce quantifiable results for our partners year over year. FLTA makes every effort to make sure that your business is 'in the know' about the acomplishments the organization receives. As a part of this effort, FLTA is proud to annouce that the 2013 Year in Review, which highlights business sucesses, organziational strengths, and statistical information has been published and is now available for your review. Click this link to view the 2013 Year in Review Annual Report.

Get HUGE Exposure at Upcoming Women's Shows in Connecticut and Toronto

FLTA partners are invited to join as we attend our final two consumer oriented shows of the 2014 year. The Connecticut Women's Show will take place in Hartford in Septmber and the Toronto Women's Show in Toronto Ontario in November. Space is extremely limited to represent your business at these shows which draw a travel, decision maker audience, but if you are looking for a cost affordable ways to receive a presence in these markets, please contact Jessica Robideau at or 315-536-7488 to discuss options and for more information.

Get in Front of Hundreds of Thousands of Potential Visitors saw a RECORD BREAKING number of visitors in the month of June, drawing over 91,000 eyes to businesses that are available here in the Finger Lakes region. Website advertising on is a cost effective way to get in front of HUNDREDS OF THOUSANDS of potential visitors and can be a way that travelers can include you in their itinerary if they didn't know about you before! Contact Barb Kolonoski to discuss options ranging from traditional ads, to featured partner text and image placements, placement availability, and pricing for your business! Call Barb at 607-425-0134 or email

Request for Promotional Materials

FLTA has been hugely successful throughout the 2014 year in drawing new visitor and media attention to our partner businesses through the use of social media, website, and email marketing efforts among others. As an additional way to exposure your business to new visitors and media outlets alike, FLTA would like to encourage your business donate promotional items such as stickers, overnight stays or packages, pens, books, coffee mugs, and so on for office use. These materails will be used as sweepstakes items on FLTA social media channels, at upcoming consumer shows, and more! We truly appreciate anything you're willing to provide for usage in these marketing efforts and we hope to help grow your business exposure! Feel free to drop off or send promotional items to the Finger Lakes Tourism Alliance at 309 Lake Street, Penn Yan, NY, 14527. Thank you in advance for your collaboration!

It's That Time of Year -- 2015 Partnership Billings Being Sent Out August 1st

We can't believe it either, but it's getting closer to the time of year where FLTA makes preparations for the 2015 season. Partnership renewal billings for the 2015 year will take place August 1st. Do be aware that this billing is to ensure your listing appears in the 2015 Finger Lakes regional travel guide, but payment plans can be arranged. FLTA conducts this billing early to ensure your committed placement in the 2015 guide and as early preparation on expectations for the new year. If you have any questions on this process or the billing, please contact Karen at the FLTA office at 315-536-7488 or

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