Partner News 07/2015

Senator Gillibrand Makes National Finger Lakes Announcement

In late June, Senator Gillibrand stopped by Red Jacket Park outside the FLTA office to make a BIG announcement. Senator Gillibrand is proposing legislation to designate the Finger Lakes region as a National Heritage Area, placing the Finger Lakes region on a national stage. What does this distinction mean for the Finger Lakes and your business? A National Heritage Area is a distinction by Congress where natural, cultural and historic resources combine to form a cohesive, naturally important landscape. This distinction will place the Finger Lakes as #50 on the list of National Heritage Corridor areas alongside other nationally recognized areas in New York State. New York State locations with this distinction include the Erie Canalway and Hudson River Valley National Heritage Area. Designation as a National Heritage Corridor has led to an incremental but substantial increase in tourism and the Finger Lakes eventually hopes to see this same trend with the passing of this legislation. It's a big step for the Finger Lakes region gaining even more notoriety than ever before. Your support in spreading this message and working with us to continue this grassroots efforts is appreciated by the FLTA Board of Directors and Staff. Read the Full Press Release

Space Available at the the Connecticut Women's Show to Attend or Send Your Brochures for Distribution

The Connecticut Women's Show is taking place in September and sees roughly 22,000 attendees. Join in a show with proven success and track record this September with a presence at the show or a cost affordable way to distribute your brochures. Connecticut is a short drive away to attract new eyes to your business! Get involved with FLTA by attending the show in person. Speak with show attendees, distribute your business information, and receive leads of those who attended the show. If your business can not make the committment to attend in person but would like to get involved at the show, FLTA can bring your brochures to be distributed by a staffed professional, no problem! Join FLTA in Connecticut for $546 (not including travel costs) or send your brochures for $125. Contact Jessica Robideau for more information or call the FLTA office at 315-536-7488 to get involved. The's still time to get involved with the Toronto Women's Show in October as well if this market fits your business needs more closely! Ask Jessica for more information.

The Finger Lakes is HOT in the Media

The Finger Lakes is HOT this summer in the media. Through the strategic direction of the Finger Lakes Tourism Alliance Board of Directors, FLTA has opted out of purchasing in to public relations programs to not duplicate efforts of other tourism entities and has remained focused onon ensuring that stays at the top of relevant searches when someone enters the search terms 'Finger Lakes'. When media representatives are looking for information on the Finger Lakes region, the Finger Lakes Tourism Alliance is there to help! This summer, everyone's efforts in promoting and spreading the wonderful message of the abundance of businesses and offerings in our region has proven very fruitful to bring attention to the region to attract new visitors! CBS 6 out of Albany recently released a Roadtripping segment to draw residents from the Capital region out west to explore the Finger Lakes. Our new friend Cathy Chester, who writes about living an empowered life while managing MS in her blog, as well as contributing articles to the Huffington Post also visited the region with FLTA's assistance recently. Cathy's Huffington Post pieces (read the first one here and the second piece here, each with different focuses) are articles that highlight FLTA partners while increasing awareness of the Finger Lakes to even more readers! It's exciting to be working together with our tourism partners and communicate to visitors all the potential the Finger Lakes has to offer. Kudos to all!

Another Big Tourism Season is Almost Here - We'll Be Preparing Soon!

FLTA would like to update partners about the process for the 2016 partnership year, which is swiftly approaching. By preparing early, the success in producing the 2016 Finger Lakes regional travel guide becomes even more valuable. That being said, preparation for the 2016 travel guide process starts August 1st, 2015 with partnership billing. Partnership billing for the entire 2016 year will be at the $360 investment level, as approved by the Board of Directors, and will take place in August 2015 to ensure that every partner who would like to be involved, can be. Financial commitment is not due August 1st, as payment plans and post dating of invoices is an option the FLTA staff is more than willing to work with your business on. To confirm your inclusion for 2016 at the August timeframe, please contact FLTA with an email or phone call ten ensure your continued partnership. We still have some time, so need to worry now, but as a way to keep partners in the loop, we did want to provide this information well in advance. Questions? Please feel free to contact Karen Colizzi Noonan at at any time.

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