Partner News 08/2013

2014 Opportunities Published and Ready for Your Review
For 2014 FLTA continues to remain singularly focused on promoting your business as a must-see destination in the Finger Lakes region. We are privileged to work with you and as always thank you for your support and participation with us. FLTA sent out many billings, but not all, for partnership renewals for 2014 in the past weeks. We appreciate your support and if you have any questions about your bill don't hesitate to call our office to clarify. In preparation for 2014 we're always looking for new and exciting opportunities to bring our partners and we will always be sure to communicate these to you first and foremost. Our 2014 opportunities catalog has been approved by our Board of Directors and we invite you to take a look to see if there's programs you would like to take advantage of to maximize your marketing efforts for 2014. For a full listing of 2014 Partner advertising opportunities, visit this page. If you have any questions about programming, please feel free to contact Director of Sales Mark Illig and set up an appointment or be in touch with Marketing Coordinator Jessica Robideau to answer any questions!

Looking for an Affordable Way to Promote Your Business? How About Using the FLTA Website?!
Looking for a great, affordable way to promote your business on the web? Our website ( is growing by leaps and bounds and appears as a top listing when visitors search for the key terms 'Finger Lakes' in major search engines! Over the first half of 2013, our web visits have increased by 15% to over 300,000 visitors. Based on our year-to-date results, will enjoy the pleasure of having over 600,000 visitors this year looking for more information on the Finger Lakes region! Those folks are actively looking at YOU – the FLTA PARTNER – for a Finger Lakes experience that includes where to stay, things to do, and sights to see while they are here!

FLTA has several packages to promote your business on our award winning web site. Pricing is very reasonable here in the Finger Lakes region and we have a wide variety of choices to fit your visitor’s needs and budget.  Bob, the owner of the Syracuse Nationals and Custom Show, uses to promote that yearly event.  Bob reported that was one of the top performers delivering traffic to his site while promoting the event.  “You can count me in for next year to promote our show on your web site!” said our very happy partner.

Contact Sales Director Mark Illig at 315-536-7488 ( and he will be happy to help you develop a program to promote your business!

New York Wine and Culinary Center First Annual New York State of Mind Person of the Year Award Call for Nominees
Every year the New York Wine and Culinary Center (NYWCC) hosts a fundraiser for the Center that celebrates all the bounty of NY. From seafood sourced from Long Island, to the wine of the Finger Lakes we touch all corners of the State. This year the NYWCC has begun the first annual recognition for those who go above and beyond in 4 distinct categories, EAT, to recognize those restaurants that promote NY State food, wine and more, DRINK, for the distillers, brew makers and wineries that distinguish themselves, GROW for the farmer, processor or manufacturer that is a cut above, lastly LOVE, which is the group, individual, or even Hotelier or B and B who promotes all that is special about NY. In all of these categories we need your input from your buinsess to make this a strong event. Please nominate an outstanding individual you feel may fit one of these descriptions to be considered as the New York State of Mind Person of the Year. Fill out the nominating form here.

Keep YOUR Partner Listing on Current - It's Easy!
As an FLTA Partner you have full control of the information that is being put in front of hundreds of thousands of potential Finger Lakes visitors. As an FLTA partner, you have direct access to a account that was issued to you when you joined the organization. This account, or partner log in as we like to call it, allows you to have full control of the editing of your business listing on our web site You can update your business information (telephone, address, email, website, etc), change and update photos on the page, and add events to our very popular events page. You can also promote special offerings and any press releases. Add a coupon to the highly trafficked coupons page and review your Travel Guide listing (yes, 2014 travel guide season is right around the corner! Can you believe it?) and you can do all this right from your desktop.

Our most satisfied partner businesses use their partner log in account to keep things current and fresh on and as a result see great returns on their effort.  Simply log in using your username and password to access your account.  If you have forgotten your account information or aren’t quite sure how to access your information, please call our office at 315-536-7488 and our staff can help you on your way.  Our website is one of your windows to the visitor world so take your business information in your hands and gain the control to manage your account!

A Successful Media Visit from Good Life Destinations!
Dan and Carol Martino of Good Life Destinations blog recently visited the Finger Lakes to explore all that the region has to offer and refamiliarize themselves with destinations they hadn't explored in years. Dan and Carol's Good Life Destinations explores areas unique with wine, dining, cozy B&B's, and luxurious accommodations. In their travels and search to create several write ups, they reached out to FLTA for suggestions. We were of course happy to help and recommend some of our partners. Dan and Carol visited great locations such as the Inns of Aurora, King Ferry Winery, School's Out Charters, Dr Frank Vinifera Wine Cellars, Belhurst Castle, Miles Wine Cellars, Ventosa Vineyards, the National Women's Hall of Fame, Long Point Winery, and MacKenzie Childs. To read Dan Martino's article on Finger Lakes wineries, the local area and more, visit this link. To read into Carol's feminine perspective on the E.B Morgan House and other unique wineries and Finger Lakes locations, read the full article here. Our congrats go out to all the partners that were featured to bring such great exposure and recognition to the Finger Lakes region!  


Speaking of Websites, Let's Make Sure is Linked to Your Site
FLTA asks all of our Partners to be certain that your visitors can reach and access from your site. Without getting into all of the technical jargon of computer-speak, it helps both your website and ours if you place a link to on your web site. It also helps the visitor to your site as they plan their visit to the region. If your web site is serviced by a web master, let them know you want a link to on your site. You can do it yourself by using the link and adding this link directly to a text page within your site. It takes just a minute and will help FLTA and your website rankings. Help us help you in promotion of our great region. If you get stuck during the process call the office and we will take you through a ‘how-to’ session in just a jiffy!

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