Partner News 08/2014

2015 Opportunities Catalog Published and Ready for Your Review

The year is going by at an ever quickening rate and the new year will soon be upon us. In preparation for the 2015 year, the FLTA is excited and proud to announce the release of the 2015 Marketing Plan and Opportunities Catalog. New and fresh offerings have been created through the direction of the marketing committee and marketing department and FLTA looks forward to working with our partners throughout the year to increase recognition of the Finger Lakes region with even more umph in 2015. To review the 2015 Marketing Plan to leverage your business' marketing efforts, click this link. To view new and exciting marketing opportunities your business can take advantage of now and for the next year, click the Opportunities Catalog link. For pricing and to sign up today, view the 2015 Opportunities Order Form. To bring even more value to you as our value partner, FLTA has not raised prices on any programs from 2014. Have questions? Feel free to call Director of Sales Barb Kolonoski (barbk@fingerlakes.org) at 607-425-0134 or the FLTA office (info@fingerlakes.org) at 315-536-7488.

Direct NEW BUSINESS Your Way

Looking for a great, affordable way to promote your business on the web?FingerLakes.org is growing by leaps and bounds and appears as a top listing when visitors search for the key terms 'Finger Lakes' in major search engines! New eyes keep coming to FingerLakes.org to see what exactly the Finger Lakes is all about and receive more information. The Finger Lakes experience includes where to stay, things to do, and sights to see while they are here! Contact Director of Sales Barb Kolonoski at 607-425-0134 (barbk@fingerlakes.org) to reserve your ad space on FingerLakes.org to promote your business to new visitors!

Help Your Website Get More Visability and Perform Even Better

Placing a link to FingerLakes.org on your web site helps FLTA as well as your business website performance. Linking to FingerLakes.org also helps the visitor on your site as they plan their visit to the region. If your web site is serviced by a web master, let them know you want a link to FingerLakes.org on your site. You can do it yourself by using the link http://fingerlakes.org and the logo located at the bottom of this page. All it takes is an addition of this logo and link to a page within your business website. It only takes a minute and will help everyone involved! Help us help you in promotion of our great region.

2015 Travel Guide Season is Close - Stay on Top of All the Important Details

As an FLTA partner, you have direct access to a FingerLakes.org unique partner account that was issued to you when you joined the organization. This account, or partner log in as we like to call it, allows you to have full control of the editing of your business listing on the FingerLakes.org site as well as your travel guide listing. You can update your business information (telephone, address, email, website, etc), change and update photos on your partner page (please note a basic partnership entitles you to one image with your listing but you can add more for a minor fee), and add events to our very popular events page. You can also promote special offerings and any press releases. Add a coupon to the highly trafficked coupons page and review your Travel Guide listing (yes, 2015 travel guide season is right around the corner! Can you believe it?) and you can do all this right from your desktop. Our most satisfied partner businesses use their partner log in account to keep things current and fresh on FingerLakes.org and as a result see great returns on their effort. If you're not posting news, events, and information to FingerLakes.org, FLTA staff does not know and cannot promote through our various marketing channels. Simply log in to your account using your username and password. If you have forgotten your account information or aren't quite sure how to access your information, please call our office at 315-536-7488 and our staff can help you on your way.

While it's still early, the 2015 travel guide will also be here sooner than you know it and your travel guide listing is pulled from our FingerLakes.org account. Your attention to this page is critical for success! In addition, if your business has images you would like to submit for consideration for possibly inclusion within the guide which is distributed to 125,000 individuals, please send those images in JPEG format and below 5MB in size or through a file sharing program like Dropbox to Jessica Robideau at jessicar@fingerlakes.org. Thank you in advance!

Request for Promotional Materials

FLTA has been hugely successful throughout the 2014 year in drawing new visitor and media attention to our partner businesses through the use of social media, website, and email marketing efforts among others. As an additional way to expose your business to new visitors and media outlets alike, FLTA would like to encourage your business donate promotional items such as stickers, overnight stays or packages, pens, books, coffee mugs, and so on for office use. These materails will be used as sweepstakes items on FLTA social media channels, at upcoming consumer shows, and more! We truly appreciate anything you're willing to provide for usage in these marketing efforts and we hope to help grow your business exposure! Feel free to drop off or send promotional items to the Finger Lakes Tourism Alliance at 309 Lake Street, Penn Yan, NY, 14527. Thank you in advance for your collaboration!

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