Partner News October 2011

Call to Action! Please Review Your FingerLakes.org Partner Listing

Please log in to the Partner Account section of fingerlakes.org where you find your business listing information and review this information for accuracy. The FLTA team references this listing and parallels it for your listing in the regional Finger Lakes Travel Guide. Having the most up to date information for your business will better serve our Finger Lakes visitors and make sure that you see the most return possible on your FLTA membership investment. If any of your business information changes, please contact the office to notify us and log into your partner account on FingerLakes.org to keep our record breaking number of website visitors aware as well!  You can access the log in on the bottom of the homepage of our site. If you have forgotten your username and password to the Partner Login section of our website, please contact the FLTA office and we will provide you the information.  

A few facts about the Finger Lakes Travel Guide:

• 100,000 are produced and distributed to tourists through phone or web request, at consumer shows, and at local businesses.
• Contains information on where to stay, play, eat, shop, and more!
• All partners receive a listing in the travel guide, and ads are also available.

Thank you for your partnership!

Looking for Added Exposure with Your FLTA Partnership?

In last month’s partner newsletter, we filled you in on the details of the Partnership plus program. This great opportunity will give you the remainder of 2011 and all of 2012 and will help enhance your exposure throughout the Finger Lakes area through 2 large additional benefits:

1. Featured Coupon
   1. The coupon page is one of the most trafficked pages on the FLTA site and we have stats to prove it! If you would like information on those stats, please don’t hesitate to email me for the information. This coupon can be up 24/7 365 days a year and with a promo code as simple as ‘FLTA’ you will be able to track and measure you ROI immediately. You can continuously update your coupon through your partner log in page so the deal can always stay fresh!
2. 3 Additional Business Photos on Your Business Listing Page: 4 Total
   1. Feeling like you’re not showing off your full business potential with only one photo? Show the diversity of your business with 3 additional photos for a total of 4. Can’t think of what to include? Winter shots let visitors know the Finger Lakes doesn’t shut down when the snow flies. We’re just warming up. Have attractions or amenities that the general public may not know about through your name alone? Show them with a photo. Remember a picture says 1,000 words and you get 4 of them!

The value added of this program is countless and available for an additional $110 to your basic membership making the total cost for the remainder of 2011 and all of 2012 $435. If you haven’t renewed your basic partnership for this year and want to upgrade now, call the office or send me an email and we’ll get you all squared away!

“We joined FLTA as a partner this past August and in the first week on the site our web traffic increased by 20%”

--David Haines

Owner Adams Basin Inn Bed and Breakfast

We’d Love To Hear Your Input on the FLTA Marketing Committee

“If you can imagine it, you can achieve it; if you can dream it, you can become it.”

            -William Arthur Ward

For those of you unfamiliar, the FLTA has a marketing committee to enhance and promote visitor business to all 14 counties in the Finger Lakes region by way of marketing research and recommendations. The beauty of marketing is that different perspectives and a broad array of ideas are what make marketing initiatives successful. We want your input! As an FLTA partner, you are always welcome to participate in marketing committee meetings. Marketing committee meetings occur every second Tuesday of the month at various Finger Lakes locations. If you have great marketing ideas, creative new ways to promote the Finger Lakes, and would like to share with our marketing committee, call the Tourism Alliance office at 315-536-7488 and ask for Jessica. With that phone call we’ll give you all the pertinent information for the next meeting. Look forward to hearing from you!

Link with FingerLakes.org

In an effort to work together to enhance exposure for every partner business in the Finger Lakes, we ask that you post the Finger Lakes Tourism Alliance logo to your website with a link to fingerlakes.org. Through your partnership with FLTA, increasing awareness for visitors about our website, each business listed and helping visitors plan their trip to the Finger Lakes is key to area success. Our IT Coordinator, Jack has listed a simple ‘Link’ button instructions on the About Us/Partner Opportunities section of the Partner Login area of the website for coding. If there are any additional questions, please contact Jessica at jessicar@fingerlakes.org or call 315-536-7488.

The Windmill

When the air is cool and crisp, visit The Windmill Farm & Craft Market south of Penn Yan on Route 14A in the heart of the Finger Lakes. Pumpkins, squash and mums are in abundance with the holiday season looming. Choose personalized and made-to-order items that can be shipped to you. Fill a basket with goodies, check out all the decorating items to spruce up your home, buy a Mennonite quilt, a cedar chest, embroidered clothing, glassware, leather, jewelry or photos for gifts. With 175 unique shops nestled between Keuka and Seneca Lake wineries – check out thewindmill.com.

Last Call to Get in On the Winter Edition of USA Today’s Travel Magazine

USA Today is wrapping up their winter travel guide that will also feature editorial on Northeast off season attractions as well as top attractions for winter in the Northeast. Call Dan Chatlin today to reserve your space or if you have questions. For a refresher on the publication:

Publication - Features & Benefits

• Full color, glossy magazine
• Available on newsstands and where magazines are sold December 6th, 2011
• Long shelf life or about 8 weeks which is great for those planning their 2012 trips
• National distribution with heaviest saturation in the major markets and throughout the Northeast
• Reaching a million travel enthusiasts and sophisticated readers across the country
• USA TODAY Travel Magazine offers the opportunity to align with the brand that is synonymous with travel & business
• USA TODAY editorial coverage comprising 60% of the publication with regional features and special interest articles

Your Ad:

• Be part of an exclusive Finger Lakes advertising page(s) The more advertiser participation, the more pages and presence the Finger Lakes will have.
• Tremendous exposure for the Finger Lakes Tourism Alliance and your business in this targeted FLTA branded advertising section
• All ads are FULL COLOR in the glossy magazine format
• Cost is only $1,350 per ad to reach a million travel enthusiasts and align with USA TODAY brand
• Ad size is 2.25" wide x 2.5" tall; be one of only 9 businesses to showcase their venues on each page
• Other LARGER advertising opportunities are available and can be discussed with advertising rep Daniel Chatlin

Space Reservation: due by October 31st
Ad Copy: due ASAP
Payment will be billed out to you from the FLTA in November/December 2011
Ads must be emailed directly to the FLTA to be set on the page to Jessica Robideau: jessicar@fingerlakes.org
All space reservations, questions, and inquiries should be directed to :
Dan Chatlin, Advertising Representative (248) 530-4121
dchatlin@ppmmarketing.com