|
Finger Lakes Tourism Alliance Expands Marketing Initiatives
New Marketing Director Hired
 Penn Yan, NY (May 2, 2008) – The Finger Lakes Tourism Alliance (FLTA) announced today that Jeff Gutridge has joined the organization as Director of Marketing. Gutridge will lead FLTA’s marketing and advertising efforts and be responsible for expanding market awareness of one of New York’s most popular tourism destinations.
Gutridge brings 10 years of diverse marketing knowledge to FLTA, including experience in the hospitality and sports and entertainment industry. Prior to joining FLTA, he worked for the New England Sports Network, spearheading online marketing efforts for the Boston Red Sox and Boston Bruins. He has also led the online efforts for key New England tourism destinations such as Bretton Woods Ski Resort and Mt. Washington Hotel and Resort. More recently as a senior communications manager, Gutridge has played prominent roles in developing and executing marketing/advertising strategies for various software companies in Boston.
"We are thrilled that Jeff has decided to lead our marketing team,” said Cynthia Kimble, president of FLTA. “Jeff’s vast marketing expertise combined with his internet marketing experience will help us advance all of our marketing efforts. His background in online marketing will allow us to boost the Finger Lakes’ presence online and reach a new segment of visitors to the region.”
A former newspaper editor, Gutridge holds a Master’s degree in Print Journalism from Boston University and Bachelor’s degree from SUNY Potsdam.
“I’ve always loved the Finger Lakes region,” said Gutridge. “The region has a great reputation with so many hidden attractions. I’m extremely excited about the opportunity to enlighten others about the beauty and excitement of the region.”
About Finger Lakes Tourism Alliance
Founded in 1919, Finger Lakes Tourism Alliance – the official tourism promotion agency for New York’s Finger Lakes region - is an association of private-sector attractions, tourism-related businesses and county tourism offices working together to enhance and promote visitor business within the 14 counties that comprise the 9,000 square-mile Finger Lakes region.
|
