Ring in the holidays with family & friends! Come downtown for discounted shopping deals, break for lunch & dinner out, then enjoy the parade and float competition followed by the City's Tree Lighting Ceremony on City Hall steps.
You can also purchase a BID gift certificate and choose from 40+ businesses to support during the holidays & throughout the coming year. To purchase one, visit the Equal Rights Heritage Center front desk or click here.
Small Business Saturday November 26
Find Small Business Saturday deals & specials at
For a listing of all the deals and specials, click here.
SBS Facebook event: https://www.facebook.com/events/530853888375165
Holiday Parade & City Tree Lighting Ceremony November 26 @ 6PM
Everyone loves a parade, and Downtown Auburn is a great place to see one. On Saturday, after Thanksgivng the Downtown Auburn Business Improvement District & City of Auburn will present the 35th Annual Holiday Parade. This parade is a popular custom, beginning at 6PM at the corner of East Genesee & N. Fulton Streets atop East Hill. It travels west along Genesee Street, through the heart of Downtown, and turns left onto William Street. It continues around the City Parking Garage on Lincoln Street and ends at Memorial City Hall, with the Tree Lighting Ceremony on the steps.
Groups Battle for Float Prize Money
For many years, the BID has awarded cash prizes for the best parade floats. They are judged based on creativity, holiday theme, enthusiasm of those participating, and ability to identify the group/organization that created the float. The first-place float is awarded $150, second prize is $100 and third prize is $75. Winners are announced following the parade. This year, the float prizes are sponsored by Tompkins Community Bank.
Local businesses and community organizations partake with floats, music and holiday performances. Past parade favorites include numerous county fire departments, Skaneateles Dickens characters, the Ghost Busters of CNY and the Undead Street Crew. Cheer on your favorites, as participants compete for cash prizes in the top-three float competition.
As tradition, Santa & Mrs. Claus will be the featured highlight at the end of the parade, on a sleigh on the Healing H’Arts Equestrian Center float. After the parade, stroll over to City Hall steps and join the City’s annual Tree Lighting Ceremony and visits with Santa & Mrs. Claus. This is always a crowd favorite that gets everyone in the spirit. The BID thanks our co-sponsor the City of Auburn for their support with this event.
Holiday Parade Facebook event: https://www.facebook.com/events/504352081540109/
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Wonderland Walk: Downtown Decorating Contest
We are excited to partner with The Citizen again to sponsor the Window Wonderland Walk. The public will vote between December 12 - 18 for their favorite downtown window display with an online contest. BID encourages businesses & organizations to decorate and participate in the contest, with top three prizes sponsored by Wegmans. The winner will be announced December 24.
Window Walk contestants will enjoy lots of free promotion with your business listed in 4 color print ads, plus 50,000 high impact ads on auburnpub.com & Facebook posts linking to the voting page, all sponsored by the BID. We are also donating a $50 BID gift certificate for a voter drawing.
Important dates: Window decorating & online photo entries accepted: 11/15/22 - 12/8/22
Deadline for contestants to submit online photos: 12/8/21
Public online voting: 12/12/22 - 12/18/22
Winners announced: 12/24/21
Follow this link to enter, scroll to the bottom of the page and click enter your own, and provide the info below: https://go.auburnpub.com/WindowWalk.
Submit only one photo, per downtown business location, to the gallery.
Title
Caption
First & Last Name
Phone number
Address
Email
If you would like BID staff to take your photo and assist with the process, please email jesse@auburndowntown.org or call 315.730-4622.
WWW Facebook event: https://www.facebook.com/events/1717691118608048/
