General Tire Named Entitlement Partner of
ARCA Menards Series Race at Watkins Glen
Builds on partnership with New York road course
In multi-year deal for General Tire Delivers 100 at The Glen
WATKINS GLEN, N.Y. (August 18, 2022) – Already a visible presence for fans on race weekends, General Tire was today announced as the entitlement partner for this summer’s ARCA Menards Series race on Friday, August 19, now called the General Tire Delivers 100 at The Glen.
The expanded partnership builds on an existing relationship between General Tire and The Glen that began in 2019. General Tire signage, hospitality and displays have been a vibrant part of the NASCAR race weekend experience for fans. Prior to that, Continental, the parent company of General Tire, partnered with The Glen on IMSA race weekends from 2012-2018.
“General Tire has been an outstanding partner of our track and we’re proud to see their partnership expand to include the General Tire 100 at The Glen,” said Watkins Glen International president Michael Printup. “The return of the ARCA Menards Series to New York was met with great fanfare last year and we can’t wait to see the action on the track again this year.”
After the ARCA Menards Series made its debut at Watkins Glen International in 2001 (in a race won by John Finger), it was 20 years before the series would return to the historic road course in 2021. Last year, the race was won by Corey Heim – one of six wins for the young driver who finished second in the series standings to Ty Gibbs.
“We are proud to continue our partnership at the Glen,” said Travis Roffler, director of marketing for General Tire. “Watkins Glen produces excellent racing year after year, so we are thrilled to sponsor this event. As we’ve continued to support the ARCA Menards Series since we first became a partner in 2016, our track partnerships help to expand both of our brands even further.”
Prior to the return of the ARCA Menards Series last summer, The Glen hosted a total of 26 ARCA Menards Series East races (then run under the NASCAR K&N Pro Series East banner) between 1993 and 2019. Recent winners of that race included this year’s Daytona 500 champion Austin Cindric in 2016 and current NASCAR Xfinity Series standout Brett Moffitt in 2018.
Watkins Glen hosts the NASCAR Go Bowling at The Glen race weekend August 17-21, with racing action beginning with the General Tire 100 at The Glen ARCA Menards Series race on Friday, August 19. The NASCAR Xfinity Series will compete on Saturday, August 20, and the Go Bowling at The Glen NASCAR Cup Series race will cap off the weekend on Sunday, August 21.
To purchase IMSA or NASCAR race tickets or for camping and additional information, call 1-866-461-RACE or visit TheGlen.com. Fans can view the NASCAR Cup Series and NASCAR Xfinity Series schedules and purchase tickets at nascar.com/tickets.
About Watkins Glen International
Located within five hours and 300 miles of 25 percent of the U.S. population, Watkins Glen International is the premier road racing facility in North America, four-times voted “Best NASCAR Track” by readers of USA Today. Keep up with The Glen on Facebook, Twitter, and Instagram. For tickets, camping, and additional information, call 1-866-461-RACE or visit www.TheGlen.com and get all of the latest information by downloading the NASCAR tracks app at www.theglen.com/nascar-tracks-app.
2022 Watkins Glen International Schedule
April 9-10 – Opening Weekend
May 20-22 – Ferrari Challenge North America
June 3-5 – SCCA Majors Super Tour
June 23-26 – IMSA Sahlen’s Six Hours of The Glen
July 7-10 – Finger Lakes Wine Festival; Masters Historic Racing Weekend
July 21-24 – GT World Challenge America
August 17-21 – NASCAR Go Bowling at The Glen
September 8-11 – Hilliard U.S. Vintage Grand Prix
October 28-29 - Finger Lakes Beer Festival Presented by Chemung Canal Trust Co.
2022 Watkins Glen International NASCAR Weekend Schedule
August 19 – General Tire Delivers 100 at The Glen – ARCA Menards Series Race
August 20 – Sunoco Go Rewards 200 – NASCAR Xfinity Series Race
August 21 – Go Bowling at The Glen – NASCAR Cup Series Race
About General Tire
For over 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Major League Fishing, ARCA Menards Series, ARCA Menards Series East, ARCA Menards Series West, NASCAR Pinty’s Series, NASCAR PEAK Mexico Series, Team Lucas, ROUSH Performance, Expedition Overland, Camburg Engineering, FreestyleMx.com Tour, Zero One Odyssey, and Jeep Jamboree USA. Team GT supports athletes: Jim Beaver, Jerett Brooks, Cory Winner, Kyle Greaves, Stan Shelton, Ryan Beat, Skeet Reese, Edwin Evers, Mark Rose, Ott DeFoe, Andy Montgomery, James Watson, Alton Jones Jr., and Britt Myers.
