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Hazlitt 1852 Vineyards Enters Seltzer Market with Red Cat Wine Seltzers

Jul 27th, 2022

Hector, NY (July 27, 2022) – Hazlitt 1852 Vineyards is thrilled to announce the release of four new wine seltzers: Red Cat Splash, White Cat Splash, Pink Cat Splash, and Red Cat Dark Splash.

Using their most popular sweet wines, the Hazlitt family has created a new line of delicious, bubbly, low-alcohol wine seltzers made with only real wine. These convenient and stylish cans are perfect for any-day enjoyment but will undoubtedly make a “Splash” this summer with their light and refreshing flavors. Each wine seltzer is 6.1% ABV ( alcohol by volume) and is a refreshing version of their namesake’s (Red Cat, White Cat, Pink Cat, Red Cat Dark wines) with a touch of carbonation.

“Creating these seltzers was a fun project. The Labrusca grapes used for the ‘Cat’ wines have the perfect flavor profile to develop into a refreshing wine seltzer.” says Tim Benedict, winemaker for Hazlitt. Each wine seltzer is a beautiful representation of the original wine’s flavor profile. The only differences they have from their namesake wines are less sugar and lower alcohol, which allows them to shine as independent dry seltzer products.

Hazlitt 1852 Vineyards produces outstanding dry vinifera wines but is most famous for a high-quality sweet red known as Red Cat. “Making Red Cat into a wine seltzer was a no-brainer. It’s a perfect brand extension for this fun, party wine,” says Brad Phillips, Director of Sales and Business Development. “And, adding the other three popular “cat” wines allows us to continue to expand our brand portfolio to a larger, new audience that we have not been able to reach yet.” 

Leigh Hazlitt Triner, Hazlitt 1852 Vineyards Co-CEO, shared, “we have wanted to offer a low-alcohol option for years. With the ready-to-drink category exploding, it felt like a great time for us to enter the market with a product that allows us to remain unique and true to our fun approach to enjoying wine. We were able to be creative and maintain the integrity of our popular Catawba, Niagara, and Concord Finger Lakes wines.”

Red Cat Splash, White Cat Splash, Pink Cat Splash, and Red Cat Dark Splash retail in 250ml cans for $3.00 each. They are available for purchase at Hazlitt winery locations: Hazlitt 1852 Vineyards in Hector, NY and Hazlitt Red Cat Cellars in Naples, NY, and New York State wine and liquor stores.

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