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GOVERNOR CUOMO PARTNERS WITH THE PGA OF AMERICA TO PROMOTE "TASTE NY" EXPERIENCE AT THE 2013 PGA CHAMPIONSHIP
Partnership Will Promote NY Made Products and Tourism Destinations
to a Worldwide Audience
Albany, NY - Governor Andrew M. Cuomo today unveiled new details about a strategic partnership with The PGA of America designed to showcase and sell made-in-NY products to a worldwide audience at the 95th PGA Championship.
As announced today, the 2013 PGA Championship, to be held at the historic Oak Hill Country Club in Rochester on August 5-11, will feature a “Taste NY” Experience that will include a NY-made product showcase tent, free for all patrons, and a concession tent selling NYS products and beverages. The Taste NY Experience is the first of its kind, delivering on a key promise made by the Governor to better market and promote New York State products. This year’s Championship is expected to attract up to 35,000 attendees per day—or more than 200,000 total spectators—with up to 30 percent of these golf fans coming from outside New York State and representing 47 different countries.
“The PGA Championship draws more than 200,000 golf enthusiasts from around the world, and what better chance to introduce them to all the goods and products New York State has to offer,” Governor Cuomo said. “Once these visitors have a sip or sample, I know they’ll be coming back for more – and our New York products will be flying off the shelves.”
There will be two Taste NY tents located at the main entrance to Oak Hill Country Club. A product showcase tent, open from 7 a.m. to 7 p.m. for all seven tournament days, will feature New York-made wine, beer, cheese, yogurt, fruit, and a variety of other products and information from nearly 100 different vendors and producers participating from around the state. A concession tent will feature products for sale and a menu of New York State products created by The New York Wine & Culinary Center, whose mission is to educate, engage and excite visitors by celebrating and showcasing New York’s finest in wine, food and agriculture.
New York State product vendors or producers that are interested in participating or have questions about the Taste of New York at the PGA Championship should contact the NYS Department of Agriculture and Markets at TasteNY@agriculture.ny.gov. A web site with additional details and FAQ’s will also launch in the coming days.
Deputy Secretary for Agriculture and Markets Patrick Hooker said, “Having Taste NY tents at the PGA Championship will strengthen the viability and consumer awareness of New York’s food and agriculture industry, which are major contributors to the State’s economy. This is an incredible opportunity for our farmers and food processors to promote and support their products while building the Taste NY brand.”
Stella Reschke, Director
Tioga County Tourism
stella@visittioga.com
607-687-7440
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