Syracuse, NY - For the last time, Travelers and tourists alike sharing the same first name of the Fab Four—John, Paul, George and Ringo (Richard)—will enjoy free valet parking and admission to The Magical History Tour: A Beatles Memorabilia Exhibition this Friday through Sunday at Destiny USA’s latest third-level attraction, The Muzium, located across from Margaritaville. This weekend marks the last chance guests will have to experience the exhibition, which opened at Destiny USA early November. The Muzium’s next exhibit, Beyond Rubik’s Cube, the world's first interactive museum exhibition all about the Rubik's Cube puzzle, will open February 17.
“Finally—a promotion so good, it’ll make you want to change your first name,” said Aiden McGuire, director of marketing, Destiny USA. “We have been absolutely blown away by the excitement of Beatles fans from all over the globe and are excited to offer our guests one last chance to experience the Beatles’ incredible musical career through the most comprehensive collection of artifacts and memorabilia ever seen.”
Fans and visitors will experience the exhibition in a fast-forward journey from birth to fame to breakup and beyond, that is divided into robust galleries, which include:
Beginnings, Influence and Life in Liverpool: Our story begins by immersing guests in the atmosphere of late 50s/early 60s Liverpool. Part of the very stage that supported some of the band’s early shows is on display, as well as instruments, personal letters and photographs, and various documents detailing the growing fame of the Fab Four. These artifacts are incredibly rare, as they come from a part of the band’s history before it was illuminated by the international spotlight.
Life on the Road: Next, guests are swept up in the hysteria as the Beatles take America, and the world, by storm. See and hear what it was like to experience one of their concerts from their perspective, and immerse yourself in the amazing volume of Beatles merchandise produced, from replica instruments to clothing, costumes, board games and trading cards. Become your favorite Beatle as you interact with the fashion that set the lads from Liverpool apart.
Innovation in the Studio: You’ve already heard the music. Now is your chance to discover how the Beatles’ music was created: by mixing it yourself. Explore the cutting-edge techniques used in the studio to craft some of the most enduring music in history. This gallery places guests right in the studio, up close and personal with the tools that built some of the greatest rock and roll albums of all time.
The Decade of the Break-up: The dissolution of the greatest rock band of all time leaves us all a bit sad, however it was not just an end, but also a beginning. This gallery is an exploration of the lives and careers of the individual members post-Beatles. It explores the different paths each Beatle has taken, both musically and personally, and presents an astounding collection of artifacts from this period, including the last autograph John Lennon would ever sign.
The Magical History Tour: A Beatles Memorabilia Exhibition is not endorsed by, sponsored by, associated with, or otherwise affiliated with The Beatles, Apple Corps Ltd., or any member of The Beatles or their representatives.
The exhibition is a collaboration between Exhibits Development Group, exhibition producer, manager, and distributor; and PMA Collective, co-producer and memorabilia collection owners. The culmination of the world-class talent brought to the table by each party ensures that this is an undertaking of the highest quality, from the memorabilia to design to production.
“The partnership between EDG and Destiny USA is truly game-changing and The Muzium complements the unique offerings to our guests from all over the world,” expressed Aiden McGuire, Director of Marketing, Destiny USA. “Through these interactive and mind-blowing exhibits, adults and children alike will participate in cultural exploration and education. That is the type of entertainment and culture we want to bring to Destiny USA.”
The partners recently opened The Muzium with The Magical History Tour: A Beatles Memorabilia Exhibition on November 9, which will be followed by the opening of the family-friendly exhibitions Beyond Rubik’s Cube, MythBusters: The Explosive Exhibition and more to be announced very soon.
For over a decade, EDG, under Ms. Seitz’s leadership, has sought to expand the scope of museum quality attractions to non-traditional venues including malls, casinos, train stations, cruise ships and riverboats. Seitz’s strategic vision includes building creative partnerships and collaboration with institutions that will help reach more people, outside of the traditional museum or art gallery setting.
“The partnership between Exhibits Development Group and Destiny USA will allow everyday visitors to engage in activities far beyond the standard shopping experience,” Seitz said. “We are really excited to embark on this partnership with the opportunity to bring incredible exhibits to this area for years to come."
