ROCHESTER, NY, March 16, 2021—The Memorial Art Gallery (MAG) is pleased to announce an exhibition of The 613 by Archie Rand, the celebrated painter and muralist. For over five decades Archie Rand has been regarded as a maverick and rule breaker, and The 613 is his most ambitious work. An enormous multi-panel painting, it depicts surprising responses to the 613 commandments of the Torah, which is the first five books of the Hebrew Bible (or Old Testament). Yes, there are more than 10 commandments—the rules that govern ethical and religious behavior in Judaism. Rand’s monumental installation, which will fill MAG’s Docent Gallery from April 24 through July 18, 2021, explores traditions of both biblical interpretation and artistic expression. It exemplifies Rand’s groundbreaking achievements in the construction of a contemporary Jewish iconography, affirming his position as a relentlessly innovative artist.
Interrogation is a common strategy among the individual panels, as the images may underscore, contradict, and very often obscure the teachings of the referenced commandments. Quoting masterworks by artists such as Paul Cézanne and Edouard Manet and enlisting imagery from mainstream media as well as Jewish comic artists, Rand interweaves visual culture and Jewish Scripture, which, ironically, has been interpreted historically to forbid the creation of idols, images, and, even more broadly, art.
On another level, The 613 also challenges commonly held beliefs about expression and representation. By linking the Torah’s commandments with oftentimes seemingly unrelated pictures, Rand undermines how people usually expect words and images to function when juxtaposed. His loose, pulp fiction-inspired, cartoon-like painterly style is as irreverent to the history of painting as it is to the religious tradition it purports to explicate. The complexity of the project encourages an investigation of both systems of knowledge, that of art history and of Judaism, and demands an engaged viewing. The 613 is fundamentally a study of the mechanics of tradition and how meaning is made.
Jonathan P. Binstock, MAG’s Mary W. and Donald R. Clark Director, stated that “Archie Rand’s fluid, illustrational style belies a sophisticated philosophy that challenges viewers to rethink preconceptions of how words and images interrelate, and what we mean when we say a picture is worth a thousand words.” Binstock continued, “MAG is thrilled to bring The 613, a powerful, immersive aesthetic experience and an extraordinary artistic accomplishment by any measure, to Rochester.”
MAG's exhibition is sponsored by the Max and Marian Farash Charitable Foundation, which is honoring the artist as the 2020 Farash Fellow for the Advancement of Jewish Humanities and Culture. “We are honored to have this wonderfully inventive artist join us in Rochester as the recipient of the 2020 Farash Fellowship,” said Holli Budd, executive director of the Farash Foundation, “and we are pleased to collaborate with the Memorial Art Gallery in the presentation of his magnum opus, The 613.”
The exhibition will include the animated short film, Kol Nidre #3 (2017), with direction and animation by Tatiana McCabe, paintings by Archie Rand from The 613, and music by Jeremiah Lockwood, produced by Bill McGarvey and Executive Producer Dan Ain, for Because Jewish.
The 613 (Blue Rider Press; Penguin Random House), a 640-page hardcover book reproducing the work in full color, with an essay by Rand and endorsements by Art Spiegelman, among others, will be available through MAG’s shop on-site and online.
The exhibition The 613 by Archie Rand is organized by the Memorial Art Gallery (MAG) of the University of Rochester and Joan Brookbank Projects in collaboration with the artist, Archie Rand. The MAG presentation is made possible through underwriting by the Max and Marian Farash Charitable Foundation. Mr. Rand is the recipient of the 2020 Farash Fellowship for the Advancement of Jewish Humanities and Culture.
More information about the artist, the exhibition, and MAG attached. Images upon request.
Press contact: Meg Colombo (585) 353-7566 / mcolombo@mag.rochester.edu
MAG contact: Rachael Brown, Director of Marketing and Engagement: (585) 276-8937 / rbrown@mag.rochester.edu
