About Us | Finger Lakes Region Official Guide

Founded in 1919, Finger Lakes Tourism Alliance is recognized as one of the longest standing destination marketing organizations in the United States. We are an association of private-sector attractions, tourism-related businesses and county tourism offices working together to enhance and promote visitor businesses for the 9,000 square-mile Finger Lakes region of New York State.

Mission:

Lead tourism economic growth and development through exemplary promotion of the Finger Lakes region as a world class destination.

Vision:

Be the recognized leader for destination marketing strategies and resources in the Finger Lakes region.

FLTA Staff

Cynthia Kimble, President CindyK@FingerLakes.org
Cynthia Kimble, the former President of the Schuyler County Chamber of Commerce, was selected as FLTA's President in November of 2007. Kimble brings years of experience in marketing and financial management to her position. Cindy is a lifelong resident of the Finger Lakes region. She spent nearly 14 years at the Canandaigua Area Chamber of Commerce as Vice President, Financial Manager and BlueCross/Blue Shield Administrator. She also served as a Risk Management Supervisor for Paychex. Kimble holds a B.S. degree in Business Management from St. John Fisher College.

Jessica Holman, Office & Sales Assistant J essicaH@fingerlakes.org
Jessica joined FLTA in May of 2022, bringing experience in office management and regional tourism. Jessica takes pride in being the first point of contact for the public in need of tourism information and the efficient organization of daily operations. Jessica holds an Associate's Degree from Finger Lakes Community College in Hotel and Resort Management. She resides in Waterloo with her husband Jeffrey and their two cats.

Jason Jordan, Manager of Social Media & Communications JasonJ@fingerlakes.org

Jason joined FTLA in February of 2022 with a diverse background in the areas of nonprofit organization management, journalism, public relations and public policy consulting. In his new role, Jason leads the organization's multi-channel and approach public relations, social media and communications programs and facilitates marketing strategies. Former places of employment include Institute for Human Services, Inc., Gatehouse Media, Giesta Racalto LLC. Jordan holds a B.S. in Political Science/Political Philosophy from Syracuse University. He is a native of Hornell, N.Y. and now lives in Bath, N.Y. with his wife and son. The entire family are avid "Finger Lakes-people".

Hope Breen, Manager of Partner Relations & Sales HopeB@fingerlakes.org

Hope joined FLTA in March of 2022 with an impressive background in tourism management. In her new role, Hope will focus on attracting and retaining new partners and serving their advertising needs. Hope has a bachelor's degree in Tourism and Events Management from George Mason University. Hope helps locals become tourists through her social media channel #ROCTHECITYWITHHOPE. She is a native of Rochester and is excited to share everything the Finger Lakes region has to offer with the world.