About Us | Finger Lakes Tourism Alliance

For over 100 years, Finger Lakes Tourism Alliance has welcomed visitors to the Finger Lakes region of upstate New York and provided valuable information about attractions, lodging, dining and our wineries, breweries, cideries and distilleries to assist in vacation and business travel planning. Recognized as one of the longest standing destination marketing organizations in the United States, we promote the region as a premier destination on a regional, domestic, and global level through our Explore Finger Lakes branded campaigns.

Mission:

Lead tourism economic growth and development through exemplary promotion of the Finger Lakes region as a world class destination.

Vision:

Be the recognized leader for destination marketing strategies and resources in the Finger Lakes region.

See how we delivered on our mission and vision in 2023 by checking out our Year In Review document.

FLTA STAFF

Meghan Nulty

President & CEO
Meghan@fingerlakes.org

Meghan Nulty has served as President & CEO of FLTA since March 2023. A fifteen-year veteran of the New York State tourism industry, Meghan has spent her career marketing all the wonderful things to see and do throughout NYS, including in Wyoming and Cortland counties. An avid traveler herself, Meghan can most frequently be found exploring all the Finger Lakes has to offer with her English Bulldog Gertrude at her side!

Jason Jordan

Director of Marketing
JasonJ@fingerlakes.org

Jason joined FTLA in February of 2022 with a diverse background in the areas of nonprofit organization management, journalism, public relations and public policy consulting. In his new role, Jason leads the organization's multi-channel and approach public relations, social media and communications programs and facilitates marketing strategies. He is also a licensed drone pilot specializing in tourism, business and event promotion flights. Jason is a native of Hornell, N.Y. and now lives in Bath, N.Y. with his wife and son. The entire family are avid "Finger Lakes-people".

Jerakah Heady

Director of Partner Relations
Jerakah@fingerlakes.org

Jerakah joins our team with a wealth of experience in member services, sales and management roles, most recently as Member Services Manager at Watkins Glen Area Chamber of Commerce. As a proud Finger Lakes native with over 50 years of family history in this stunning region, Jerakah brings an authentic passion and deep-rooted connection to her role as Director of Partner Relations. A strategic leader with a keen eye for building lasting relationships, Jerakah specializes in retention strategies that not only engage but also empower partners to thrive within the vibrant tourism ecosystem.

Her experience in event planning and coordination is unparalleled, having worked on numerous high-profile events that bring visitors from near and far to experience the beauty and culture of the Finger Lakes. With an unwavering commitment to showcasing the area’s natural splendor, rich history, and dynamic community, Jerakah is always eager to share this extraordinary region with the world.

Whether connecting with partners, orchestrating unforgettable experiences, or crafting strategies that ensure long-term success, Jerakah is dedicated to enhancing the Finger Lakes experience for all.