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About Us

For over 100 years, Finger Lakes Tourism Alliance has welcomed visitors to the Finger Lakes region of upstate New York and provided valuable information about attractions, lodging, dining and our wineries, breweries, cideries and distilleries to assist in vacation and business travel planning. Recognized as one of the longest standing destination marketing organizations in the United States, we promote the region as a premier destination on a regional, domestic, and global level through our Explore Finger Lakes branded campaigns.

Mission:

Lead tourism economic growth and development through exemplary promotion of the Finger Lakes region as a world class destination.

Vision:

Be the recognized leader for destination marketing strategies and resources in the Finger Lakes region.

See how we delivered on our mission and vision in 2023 by checking out our Year In Review document. 


FLTA STAFF

Meghan Nulty

Meghan Nulty

President & CEO
Meghan@fingerlakes.org

Meghan Nulty has served as President & CEO of FLTA since March 2023. A fifteen-year veteran of the New York State tourism industry, Meghan has spent her career marketing all the wonderful things to see and do throughout NYS, including in Wyoming and Cortland counties. An avid traveler herself, Meghan can most frequently be found exploring all the Finger Lakes has to offer with her English Bulldog Gertrude at her side!

Jason Jordan

Jason Jordan

Director of Marketing
JasonJ@fingerlakes.org

Jason joined FTLA in February of 2022 with a diverse background in the areas of nonprofit organization management, journalism, public relations and public policy consulting. In his new role, Jason leads the organization's multi-channel and approach public relations, social media and communications programs and facilitates marketing strategies. Former places of employment include Institute for Human Services, Inc., Gatehouse Media, Giesta Racalto LLC. Jordan holds a B.S. in Political Science/Political Philosophy from Syracuse University. He is a native of Hornell, N.Y. and now lives in Bath, N.Y. with his wife and son. The entire family are avid "Finger Lakes-people".


FLTA 2025 BOARD OF DIRECTORS

OFFICERS:

CHAIRPERSON
Sue Poelvoorde - At Large Representative
Cayuga Lake Scenic Byway

VICE CHAIRPERSON
Brittany Gibson - At Large Representative
Seneca Lake Wine Trail 

IMMEDIATE PAST CHAIRPERSON
Danielle Neuser - Onondaga County
Embassy Suites at Destiny USA

TREASURER 
Natalie Travis - Yates County
Outlet 111

ASSISTANT TREASURER
Matt Hufnagel - Chemung County
Subway

SECRETARY
Meghan Fuller - Ontario County
Bristol Mountain


DIRECTORS:

Cayuga County
Josh Katzker
The REV Theatre Co

Cortland County
Jon Spaulding
Greek Peak Mountain Resort

Livingston County
Don Bennett
Conesus Lake Campground

Monroe County
Greg LaDuca
Visit Rochester

Seneca County 
Nellie Ludemann
National Women's Hall of Fame

Schuyler County
Jess May Hoffman
Sunset View Creamery

Steuben County
Coleen Fabrizi
Corning's Gaffer District

Tioga County 
Jim Mead
Early Owego Antique Center

Tompkins County
Erin Rafalowski
Visit Ithaca

Wayne County
Bonnie Hays
Historic Palmyra

At Large Representatives:

Jim Cecere
Finger Lakes Goods/Vinifera/Pastel

 

Advisory Members:

Jeff Shipley
Finger Lakes Regional Tourism Council

Fred Bonn
Finger Lakes State Parks

Laury Ward
Finger Lakes Wine Country