About Us | Finger Lakes Region Official Guide

Founded in 1919, Finger Lakes Tourism Alliance is recognized as one of the longest standing destination marketing organizations in the United States. We are an association of private-sector attractions, tourism-related businesses and county tourism offices working together to enhance and promote visitor businesses for the 9,000 square-mile Finger Lakes region of New York State.

Mission:

Lead tourism economic growth and development through exemplary promotion of the Finger Lakes region as a world class destination.

Vision:

Be the recognized leader for destination marketing strategies and resources in the Finger Lakes region.

See how we delivered on our mission and vision in 2022 by checking out our Year In Review document.

FLTA Staff

Meghan Lawton, President & CEO M eghanL@fingerlakes.org

Meghan Lawton was selected as Finger Lakes Tourism Alliance's new President & CEO and began her new role with the organization in mid-March 2023. Meghan has strong ties to the Finger Lakes region both as a resident and as a part of the tourism industry in both Wyoming and Cortland counties, as well as a strong affiliation within the industry statewide as a part of the New York State Tourism Industry Association.

Jason Jordan, Manager of Social Media & Communications JasonJ@fingerlakes.org

Jason joined FTLA in February of 2022 with a diverse background in the areas of nonprofit organization management, journalism, public relations and public policy consulting. In his new role, Jason leads the organization's multi-channel and approach public relations, social media and communications programs and facilitates marketing strategies. Former places of employment include Institute for Human Services, Inc., Gatehouse Media, Giesta Racalto LLC. Jordan holds a B.S. in Political Science/Political Philosophy from Syracuse University. He is a native of Hornell, N.Y. and now lives in Bath, N.Y. with his wife and son. The entire family are avid "Finger Lakes-people".