For over 100 years, Finger Lakes Tourism Alliance has welcomed visitors to the Finger Lakes region of upstate New York and provided valuable information about attractions, lodging, dining and our wineries, breweries, cideries and distilleries to assist in vacation and business travel planning. Recognized as one of the longest standing destination marketing organizations in the United States, we promote the region as a premier destination on a regional, domestic, and global level through our Explore Finger Lakes branded campaigns.
Mission:
Lead tourism economic growth and development through exemplary promotion of the Finger Lakes region as a world class destination.
Vision:
Be the recognized leader for destination marketing strategies and resources in the Finger Lakes region.
See how we delivered on our mission and vision in 2023 by checking out our Year In Review document.
FLTA STAFF
Meghan Nulty
President & CEO
Meghan@fingerlakes.org
Meghan Nulty has served as President & CEO of FLTA since March 2023. A fifteen-year veteran of the New York State tourism industry, Meghan has spent her career marketing all the wonderful things to see and do throughout NYS, including in Wyoming and Cortland counties. An avid traveler herself, Meghan can most frequently be found exploring all the Finger Lakes has to offer with her English Bulldog Gertrude at her side!
Jason Jordan
Director of Marketing
JasonJ@fingerlakes.org
Jason joined FTLA in February of 2022 with a diverse background in the areas of nonprofit organization management, journalism, public relations and public policy consulting. In his new role, Jason leads the organization's multi-channel and approach public relations, social media and communications programs and facilitates marketing strategies. Former places of employment include Institute for Human Services, Inc., Gatehouse Media, Giesta Racalto LLC. Jordan holds a B.S. in Political Science/Political Philosophy from Syracuse University. He is a native of Hornell, N.Y. and now lives in Bath, N.Y. with his wife and son. The entire family are avid "Finger Lakes-people".
FLTA 2025 BOARD OF DIRECTORS
OFFICERS:
CHAIRPERSON
Sue Poelvoorde - At Large Representative
Cayuga Lake Scenic Byway
VICE CHAIRPERSON
Brittany Gibson - At Large Representative
Seneca Lake Wine Trail
IMMEDIATE PAST CHAIRPERSON
Danielle Neuser - Onondaga County
Embassy Suites at Destiny USA
TREASURER
Natalie Travis - Yates County
Outlet 111
ASSISTANT TREASURER
Matt Hufnagel - Chemung County
Subway
SECRETARY
Meghan Fuller - Ontario County
Bristol Mountain
DIRECTORS:
Cayuga County
Josh Katzker
The REV Theatre Co
Cortland County
Jon Spaulding
Greek Peak Mountain Resort
Livingston County
Don Bennett
Conesus Lake Campground
Monroe County
Greg LaDuca
Visit Rochester
Seneca County
Nellie Ludemann
National Women's Hall of Fame
Schuyler County
Jess May Hoffman
Sunset View Creamery
Steuben County
Coleen Fabrizi
Corning's Gaffer District
Tioga County
Jim Mead
Early Owego Antique Center
Tompkins County
Erin Rafalowski
Visit Ithaca
Wayne County
Bonnie Hays
Historic Palmyra
At Large Representatives:
Jim Cecere
Finger Lakes Goods/Vinifera/Pastel
Advisory Members:
Jeff Shipley
Finger Lakes Regional Tourism Council
Fred Bonn
Finger Lakes State Parks
Laury Ward
Finger Lakes Wine Country