Skip to main content
Enter search terms below.

Smartphone Photography & Cybersecurity Seminars

Apr 18th, 2024
Time: 3 p.m.
Location: Outlet 111 Cocktail & Charcuterie Bar, 111 Liberty Street , Penn Yan NY

Calling all Entrepreneurs & Small Businesses! Join the Finger Lakes Tourism Alliance, Outlet 111, The Photo Experience, LLC., and Simple Tech Innovations for an afternoon of education and networking with your Finger Lakes business peers!

Free – FLTA Partners

$25 – All Other Attendees

Register today! Space is limited to 40 attendees.

3:00-3:30 p.m.     Registration/Meet + Greet

3:30-4:15 p.m.     Smartphone Photography Seminar with Jolana Hollister

4:15-4:30 p.m.     Break

4:30-5:30 p.m.     Cybersecurity for your Small Business with Andrew Hollister

5:30-6:30 p.m.     Networking & Happy Hour

Smartphone Photography Seminar Led by: Jolana Hollister, The Photography Experience, LLC.

Jolana will guide you through mastering smartphone photography and creating compelling product shots for your business . Whether you are a small business owner (or just starting!), content creator, or marketer, this workshop will help you gain an understanding of how to best utilize your phone for your photography needs. Jolana will guide you through creating compelling imagery, while receiving real-time feedback in this hands-on workshop! Both people and product photography will be addressed. Jolana is originally from the Czech Republic and received a M.S. in Psychology at St. John Fisher University. She is the owner of The Photography Experience, LLC, and has been in business for ten years servicing clients primarily in upstate New York, with several nationwide and international clients as well. In the last couple of years she has grown the business to having a photography studio in downtown Rochester, hiring an assistant, and adding several new services. Jolana has had her photographs published in several magazines and her photography has been exhibited internationally. Her passion is emotive photography that captures the sincere, the authentic, and the beautiful, whether it is for a family, a wedding, or a commercial client. Jolana's goal is to help showcase her client's business in such a way that attracts new customers and stays on-brand. She focuses on all images being cohesive with the vision set forth by her clients. The Photography Experience, LLC is a WBE certified business. Jolana is also the Co-Founder of the Breast Cancer Confidence Project which offers carefully curated boudoir portrait sessions to help women battling breast cancer embrace and celebrate their changed bodies during and after treatment

Learn more at


Fortifying Your Business in the Digital Age: Navigating and Neutralizing Cyber Threats Led by: Andrew Hollister, Simple Tech Innovations

Unlock the Secrets to Cybersecurity for Your Small Business! In a world where headlines are dominated by high-profile data breaches, the untold stories are often those of small businesses—victims of devastating financial losses and cyber extortion. In this session, Andrew will guide you through actionable strategies to shield your business from cybercriminals eager to hack you and how to tell if you have already been hacked.

Andrew Hollister is the CEO and Founder of Simple Tech Innovations, a leading Managed IT Services Company based in Rochester, NY. He has been at the forefront of innovating IT support and cybersecurity solutions since starting the company back in 2007. Simple Tech was recently recognized as the 2023 Microenterprise of the Year and has been awarded the "Best of Rochester" award every year since 2011 in the computer support & services category. With a keen focus on developing new products and services, Andrew has been instrumental in empowering small and mid-sized businesses with robust and secure IT infrastructures.

Andrew's passion for application development and AI technology is not just a profession but a mission to optimize workflows, enhance efficiency, and secure digital landscapes for businesses of all sizes. His aptitude for deploying cutting-edge technologies to safeguard against evolving cyber threats has made him a trusted ally for companies navigating the complexities and risks of the digital age.

Andrew’s enthusiasm for technology matches his commitment to sharing knowledge and insights. His speaking engagements are informative and inspiring, helping listeners to demystify the world of cyber security and embrace technology as a powerful tool for growth. Andrew has been interviewed both nationally and locally for not only his incredible performance in IT Security but also for building a company with exceptional company culture, employee care, and customer satisfaction. Join him at this event to unlock the secrets of cyber empowerment and learn how your business can thrive and stay secure in the digital economy.


About Outlet 111: Located under the charming bridge on Liberty Street in Penn Yan, Outlet 111 is not just a craft cocktail bar; it's a celebration of Finger Lakes wines and New York State's finest products. Named after its unique spot on the outlet trail connecting Keuka Lake and Seneca Lake, this venue takes pride in curating a wine list that showcases the Finger Lakes region and highlights the talent of women producers.

Embark on a journey through the Finger Lakes with every sip, as Outlet 111's wine list meticulously emphasizes the diverse flavors and craftsmanship of local vineyards. From the crisp whites to robust reds, experience the essence of the region in each glass.

What sets Outlet 111 apart is its commitment to supporting women producers in the industry. Elevating the voices of these talented individuals, the bar brings forward a selection that not only impresses but empowers.

Nestled in Penn Yan, this cozy establishment invites you to unwind in a unique setting, where the ambiance reflects the beauty of its surroundings. Whether you're a wine enthusiast or a cocktail connoisseur, Outlet 111 promises an unforgettable experience that captures the spirit of the Finger Lakes. Cheers to local flavors and the women shaping the landscape of New York's beverage scene! 

About the Finger Lakes Tourism Alliance: Founded in 1919, Finger Lakes Tourism Alliance is recognized as one of the longest standing destination marketing organizations in the United States.  We are an association of private-sector attractions, tourism-related businesses and county tourism offices working together to enhance and promote visitor businesses for the 9,000 square-mile Finger Lakes region of New York State.

Registration Link:


View all Events View all April Events