On April 25, 1919, the Finger Lakes Tourism Alliance founders came together in Auburn, New York to organize a cooperative to promote tourism in the region. This would require that they address three major challenges:
- The matter of working together cooperatively to market the Finger Lakes region to visitors
- Developing signage (once tourists arrive, they’d need to find out where to go and what to do)
- Ensuring that service stations were equipped to handle horseless carriages (which were, at the time, fuel for vehicles)!
In 1967 the Finger Lakes region and 14 counties were designated by NYS law the only vacation region in New York State.
THE NEXT CENTURY
For a century, the Finger Lakes Tourism Alliance has been committed to promoting tourism in the region, and its mission has remained the same: to lead economic growth and development through exemplary promotion of the Finger Lakes Region as a world-class tourism destination.
To learn more about the 100 years of Finger Lakes Tourism Alliance and the people who continue to carry its mission forward, please continue to view other pages of this site, www.FingerLakes.org —the #1 source for Finger Lakes tourism information.
ABOUT THE FINGER LAKES TOURISM ALLIANCE
Founded in 1919, the Finger Lakes Tourism Alliance exists to enhance and promote visitor businesses for a 9,000 square mile region including the 14 counties of the Finger Lakes Region of New York State. The FLTA’s mission is to lead economic growth and development through exemplary promotion of the Finger Lakes Region as a world-class tourism destination.
The Finger Lakes Region extends east and west from Rochester to Syracuse and north and south from the Lake Ontario border to the Pennsylvania border.
The FLTA works hand in hand with its partners and market research firms to determine the best investments in marketing to attract visitors to the region ensuring partner growth and success.
Alliance partners include private-sector attractions, tourism-related businesses and participating county tourism offices in all 14 counties of the state-designated tourism region which include Cayuga, Chemung, Cortland, Livingston, Monroe, Onondaga, Ontario, Schuyler, Seneca, Steuben, Tioga, Tompkins, Wayne and Yates.
Recognized as the oldest regional destination marketing organization in the nation, the FLTA is also one of the longest-standing, continuously operating destination marketing organizations in the United States.