Skip to main content
Enter search terms below.

Finger Lakes Tourism Alliance 100th Anniversary

Our 100th Anniversary Year is Made Possible with the Gracious Support of CK Cellars

Miss the 100th Anniversary Gala?! Scroll down to view images from the INCREDIBLE event!



On April 25, 1919, the Finger Lakes Tourism Alliance founders came together in Auburn, New York to organize a cooperative to promote tourism in the region. This would require that they address three major challenges:

  • The matter of working together cooperatively to market the Finger Lakes region to visitors
  • Developing signage (once tourists arrive, they’d need to find out where to go and what to do)
  • Ensuring that service stations were equipped to handle horseless carriages (which were, at the time, fuel for vehicles)!

In 1967 the Finger Lakes region and 14 counties were designated by NYS law the only vacation region in New York State.


For a century, the Finger Lakes Tourism Alliance has been committed to promoting tourism in the region, and its mission has remained the same: to lead economic growth and development through exemplary promotion of the Finger Lakes Region as a world-class tourism destination.

To learn more about the 100 years of Finger Lakes Tourism Alliance and the people who continue to carry its mission forward, please continue to view other pages of this site, —the #1 source for Finger Lakes tourism information.


Founded in 1919, the Finger Lakes Tourism Alliance exists to enhance and promote visitor businesses for a 9,000 square mile region including the 14 counties of the Finger Lakes Region of New York State. The FLTA’s mission is to lead economic growth and development through exemplary promotion of the Finger Lakes Region as a world-class tourism destination.

The Finger Lakes Region extends east and west from Rochester to Syracuse and north and south from the Lake Ontario border to the Pennsylvania border.

The FLTA works hand in hand with its partners and market research firms to determine the best investments in marketing to attract visitors to the region ensuring partner growth and success.

Alliance partners include private-sector attractions, tourism-related businesses and participating county tourism offices in all 14 counties of the state-designated tourism region which include Cayuga, Chemung, Cortland, Livingston, Monroe, Onondaga, Ontario, Schuyler, Seneca, Steuben, Tioga, Tompkins, Wayne and Yates.

Recognized as the oldest regional destination marketing organization in the nation, the FLTA is also one of the longest-standing, continuously operating destination marketing organizations in the United States.


The 100th Anniversary Celebration Gala

Proud to announce CK Cellars as the presenting sponsor of this event and our 100th Anniversary Year.

CK Cellars is the parent company of Torrey Ridge Winery, Earle Estates Meadery, WortHog Cidery,
CuKi Fine Wines and Rooster Hill Vineyards.


The 200-seat ballroom was SOLD OUT for the May 4th event but the Ramada Geneva Lakefront accommodated an amazing party inside as well as made accommodations for roughly 100 people more out in the Seneca Terrace overlooking Seneca Lake. The Seneca Terrace was complete with heaters and A/V materials to transmit all the events taking place in the ballroom. 

Emcee Josh Nichols, WROC-TV Meteorologist, hosted a great evening welcoming guests, presenting history of the Finger Lakes Tourism Alliance and its partners, introducing legislators and more details on the Finger Lakes Tourism Alliance scholarship fund.

Guests enjoyed a fantastic meal provided by celebrity Chef Samantha Buyskes care of the Ramada Geneva Lakefront, bid on a wide array and variety of silent auction items from around the Finger Lakes region, and danced the night away to live music by Night Train. 

Net proceeds from the gala were allocated to the Finger Lakes Tourism Alliance Scholarship Fund.


Would you like to relive the night if you were a guest at the Gala or take an inside look like you were at the event. View our photo galleries of images throughout the evening below!


FLTA 100th Anniversary Gala Candid Gallery


FLTA 100th Anniversary Photo Booth Gallery


We are excited to announce that this historic 100 year milestone marker created great press for the Finger Lakes Region as well as the FLTA. Read more on news and media coverage here