Bristol Mountain Expands Direct-To-Lift Access
CANANDAIGUA, New York (December 8, 2021) –
This season Bristol Mountain is unveiling the Gateway Card, an RFID access pass that will enable all guests to have direct-to-lift access to the mountain.
RFID stands for Radio Frequency Identification and Bristol Mountain will be employing the technology at all of their lifts this season. While traditional lift tickets and passes must be displayed to the lift attendants before each trip up the lift, the Gateway Card will allow guests to keep their pass in their jacket so that it can be read electronically as they pass through a gate. Once a guest has a card in their possession, they can reload this card with tickets and passes online for future visits, never needing to stop at the Guest Service Office or Ticket Windows. Pick-up kiosks will be strategically located around the base of the mountain to allow first time visitors who have purchased lift tickets online contactless pick-up when they arrive at the mountain.
“It was important for us to provide guests with the opportunity to feel as safe as possible when they visit the mountain this winter,” stated Bristol Mountain Vice President Steven Fuller. “This new technology will not only provide an incredible convenience for our guests; it will also enable them to spend more time enjoying the outdoors with their family and friends.”
The Gateway Card is a small card, approximately the size of a driver’s license or credit card that contains a microchip and antenna. The microchip allows for multiple pieces of information to be stored digitally on one pass and the antenna allows for the card to be placed securely in a pocket. The pass also has longevity and can be reloaded year after year without needing to visit the Guest Service Office or Ticket Windows.
Bristol Mountain guests should place their Gateway Cards on the left-hand side in an empty jacket pocket. For more information about the Gateway Cards and RFID access at Bristol Mountain visit //bristolmountain.com/gateway-card/.
