Syracuse, NY – There’s big. And then there’s ginormous. Destiny USA, New York’s largest shopping, dining and entertainment destination, has installed North America’s largest double-sided rotating digital LED banner in its Atrium Area complete with a built-in sound system. The new Daktronics display brings a whole new level of engagement and entertainment to Destiny USA guests, retailers, sponsors and marketing capabilities.
“As New York’s largest shopping destination with 26 million guests annually, we are incredibly excited with the opportunity to visually enhance both the guest and sponsor experience in a big way at Destiny USA,” said Aiden McGuire, director of marketing, Destiny USA. “From fully immersive marketing content to interactive tenant and sponsor messages, we can’t wait to leverage the LED banner in innovative ways.”
Alongside the installation, Destiny USA has announced a “Destiny Doodle” digital art contest for children ages 0-12, encouraging children to create and share their digital works of art (IE: drawings, sketches, coloring, paintings, photo or video in vertical, portrait format) with Destiny USA for the chance to have it displayed on the LED board mid-November. Digital submissions must be vertically oriented (not landscape) and can be submitted electronically only to Destiny USA via the Destiny USA Facebook page. Eligible submissions must be posted to the Destiny USA Facebook page, tagging Destiny USA and use the hashtag #DestinyDoodle. Entries will be accepted now through November 10.
Destiny USA’s LED banner will hang a full 70 feet from the Commons Level and rotate to ensure optimal visibility. Each side of the display will measure 21 feet tall by 15 feet wide.
Destiny USA’s new LED banner is capable of live video and interactive marketing content. On-Site Destiny USA events will be live broadcast to the ginormous LED screen along with weather, news, fashion tips and advertising.
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About Destiny USA
Destiny USA is New York’s largest shopping, dining, outlet and entertainment destination and the sixth largest shopping center in the U.S. Centrally located in Syracuse, Destiny USA is visited by 26 million guests annually and consistently draws from a 4-hour drive and attracts tourists from all 50 states, Canada and worldwide. An unparalleled mix of shopping, dining, outlet and entertainment—all under one roof—combined with its new, onsite Embassy Suites by Hilton hotel cement Destiny USA’s reputation as a premier tourist destination. Plan your next visit to Destiny USA, Trip Advisor’s #1 travel destination in Central New York, today at www.destinyusa.com.
About Pyramid Management Group, LLC
Pyramid Management Group, owner of Destiny USA, is one of the largest, most innovative, privately-held shopping center developers in North America. Headquartered in Syracuse, New York, Pyramid's portfolio of retail-based, tourist, and entertainment destinations dominate the northeast, with 16 properties located throughout New York, Massachusetts and Virginia. For over 40 years, Pyramid has lead the industry by combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com.
