The Finger Lakes Tourism Alliance (FLTA) is hosting the annual brochure exchange on May 20 at Waterloo Premium Outlets. This event allows FLTA partners as well as non-partners to exchange collateral material and meet with other tourism industry professionals.
"This event gives everyone involved a chance to connect and become aware of what other organizations are offering visitors in the region," said FLTA President Cindy Kimble. "We do so much business over the phone and online it's a great opportunity to connect, catch up, and meet those we haven't previously met face-to-face."
FLTA expects around 200 tourism related businesses represented at the exchange and many legislators, senators, assemblymen are also encouraged to attend to afford the opportunity to meet and greet and hear about issues. Each participating organization will bring up to 500 brochures to share with other participating organizations. This exchange of brochures allows businesses to stock their brochure racks for visitors. Last year, roughly 125 organizations participated in spite of adverse weather conditions.
The brochure exchange will be held on May 20, rain or shine, in the Waterloo Premium Outlets parking lot. The event will start at 10 am and last until 12 pm; guests are encouraged to arrive as early as 9:30 am to set up and take full advantage of the event. FLTA partners are invited to the brochure exchange at no cost. Organizations that are not an FLTA partner are encouraged to attend the event at a $100 fee to participate.
Founded in 1919, Finger Lakes Tourism Alliance is recognized as one of the oldest destination marketing organizations in the United States. FLTA is an association of private-sector attractions, tourism-related businesses and county tourism offices working together to enhance and promote visitor businesses for the 9,000 square-mile Finger Lakes region of New York State.
