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Soma Intimates to Open at Destiny USA

Feb 28th, 2013

Soma Intimates is pleased to announce the upcoming Grand Opening of a new boutique at Destiny, USA.  Located at 306 Hiawatha Blvd. West, Soma Intimates will open on February 25th, 2013, offering beautiful and sensual lingerie, loungewear, and beauty products.

Soma Intimates knows that begins underneath. Home of the warmest personal service, Soma embraces women with luxuriously soft fabrics, innovative fashion, and an always perfect fit. Each Soma associate is a trained Bra Fit Expert, able to fit women with Soma’s patent-pending Soma Fit Tape and make them look and feel beautiful, all in a boutique environment. Soma carries 36 bra sizes in cups A-G.

Some highlights of the Soma Intimates boutique include:

  • Vanishing Back® bras. Exclusive back-smoothing technology makes bumps and lines vanish.

 

  • Embraceable™ bras. So comfortable and supportive, you’ll forget you have it on.
  • Vanishing Edge® panties. Patented stay-put technology makes panty lines vanish. 
  • Vanishing Tummy®panties. Everyday shaping panty with patented stay-put technology.

 

  • Embraceable™ PJs. The softest, most luxurious sleepwear in the world.

 

In addition, Soma’s Giving is Beautiful™ Soma Bra Donation supports local women’s shelters affiliated with the National Network to End Domestic Violence. To date,Soma has collected over 368,000 bras to support women in need.

Soma Intimates currently operates more than 210 boutiques nationwide, as well as its online presence at soma.com. To schedule an interview with Soma’s Fit & Style Expert, Jessica Wells, or for more information, images or samples, please contact Melanie Cohen-Nathan at melanie.nathan-cohen@soma.com or

(212) 524-6323, or Kristin McClement at kristin.mcclement@soma.com or (239) 346-4870.

 

Soma Intimates at Destiny USA:

Location:                                                          Destiny USA

                                                                        306 Hiawatha Blvd. West

                                                                        Syracuse, NY 13204

 

Telephone:                                                       866-768-7662

                                        

Grand Opening:                                               February 25, 2013

 

Special Offer:                                                   We invite you to join us for our Destiny USA Grand Opening on February 25th and receive a Free Bra with any $75 purchase between February 25th and March11th.  And while there, receive a Free Expert Bra Fitting and make Soma Your New Bra DestinationTM.

 

About Soma Intimates:

Soma Intimates, a division of Chico’s FAS, Inc. (NYSE: CHS), offers beautiful and sensual lingerie, loungewear and beauty products. Home of the warmest personal service, Soma embraces women with luxuriously soft fabrics, innovative fashion and an always perfect fit. Soma Intimates operates 210 boutiques and outlets across the country as well as a website at www.soma.com.

 

Destiny USA is a 2.4 million square foot tourist destination in Syracuse, NY that includes a strong mix of luxury outlet tenants, restaurants and entertainment.  New brands are continuing to open to create a unique and dynamic consumer shopping experience.  A stunning three-story glass atrium provides perfect weather year round.  Oxford Economics has projected an annual visitation rate of over 29 million visitors from throughout the U.S. and Canada.  Destiny USA is expected to be the second most visited shopping center in the country, according to Travel and Leisure magazine.  It is the largest LEED® Gold certified retail commercial building in the world.

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