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SPEAKER BIOS:
Panelists:
Stella Reschke, Director, Tioga County Tourism
Martha Sauerbrey , President & CEO, Tioga County Chamber of Commerce
LeeAnn Tinney, Business Administrator, Tioga County IDA
Douglas Barton, Director, Tioga County Economic Development & Planning; Chairman, Tioga County Local Development Corporation & Tioga County Industrial Development Agency
Josiah Brown
Brands touch our lives every day. Josiah Brown’s passion is to have fun while teaching businesses about the topic of branding. Once you get a grasp of what it is, and the core emotions behind it, you can make better decisions about how to attract customers to who you are. Although Josiah has traveled all over the country speaking on branding, he is no happier than when he is in his home state of New York working in the industry he loves: Tourism. He has been actively involved in promoting New York since 2003, and is currently President and CEO of New York Welcomes You, Inc.
Doug Motel – Keynote Speaker
Some of the things you will take away from this session are:
- What social media is and what it isn’t
- Why social media platforms are vital for small businesses
- Tips & tricks for effectively using each platform for your business
- Strategies to avoid overload when using this stuff
- And much, much more
Learn how to more effectively use social media platforms to keep your customers engaged and satisfied, giving you more time to focus on what you love to do most in your business.
Doug Motel is the author of 101 Marketing Tips for Tourism, and a popular international speaker on internet marketing. He is Founder and Chief Visionary Officer of Site Optimized which provides cutting-edge marketing strategies to help destination businesses widen their reach via social media and search engine optimization. Doug Motel has helped large corporations such as ABC Television, Comedy Central, Playboy Enterprises, and small businesses profit from the web for more than 14 years. His clients have appeared on CNN, Oprah, The View, and in The Wall Street Journal, to name just a few media placements. His own media experience includes appearances on Fox TV, Showtime and the FX Network. He is generous with his insider information and entertaining in his delivery, and leaves audiences energized, informed, and inspired to take action.
Cheryl Fabrizi
Cheryl Fabrizi calls upon her 20-plus years of hands-on marketing experience in higher education, manufacturing, hospitality, entertainment, electronic retailing, publishing and healthcare to educate and inspire entrepreneurs and business owners to create and implement results-oriented and customer-focused marketing strategies and tactics. She has been instrumental in marketing for such global brand names as QVC, Caesars and Gentex Corporation. Year-round, she is found teaching night and weekend courses for small business owners, non-profits, entrepreneurs and others in the cities of Binghamton and Owego, New York, as well as throughout New York State, including Broome, Tioga, Chenango and Delaware counties. Her teaching encompasses her expertise in the field of direct and interactive marketing, and her students range from undergraduate business students pursuing their degrees at Binghamton University, SUNY, to small business owners and entrepreneurs attending coursework offered by Broome Community College's Entrepreneur Assistance Program (EAP) and Continuing Education Department.
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